It’s no secret how Americans spend billions every year decorating their homes into inviting, warm holiday retreats.
Today in 2025, the décor sector is currently shifting toward actively influencing where and how consumers spend their money. Through the rise of sustainable materials to tech-savvy decorations, this holiday season’s home trends are quickly revealing specific shifts in values, priorities and lifestyle habits across the entire nation.
We all know how holiday décor has essentially always been tied to consumer behaviors, and this connection seems much stronger this year—partly because companies are utilizing AI and other technology to be more strategic than ever before. Designers, retailers and brands are now paying very close attention as they adjust their marketing approaches and inventory in order to match ever-changing tastes.
So, check out the below sections to learn more about how the latest holiday décor trends are reshaping this holiday season’s overall consumer behavior!
The Ongoing Shift Toward Long-Lasting, Premium Holiday Décor
One easily noticeable consumer shift that’s occurring this year comes in the form of growing demand toward durable, high-quality holiday décor.
Instead of stocking up on disposable, inexpensive items, countless Americans are now choosing pieces that they know will last throughout the foreseeable future. Think artisanal wreaths, handcrafted ornaments, and all sorts of durable textiles that are great for winter décor.
Two of the main forces driving this ongoing consumer behavior shift include a widespread desire for sustainability and cultural preferences toward timeless holiday styles that’ll be relevant for countless winters.
These economic drivers are subsequently forcing retailers to invest in natural materials, expand their premium product inventories, and market home décor products as year-round additions that transcend the general concept of single-use novelties.
The Growing Market Driver Of Smart Holiday Décor
There’s also no denying how technology is strongly shaping how people are spending their money this holiday season.
Smart holiday décor, including features like smart projectors, app-controlled lights, voice-activated holiday scenes, and automated window candles are all benefitting from a serious bump this year. This indicates how countless consumers across the country are currently looking for décor accessories that blend both automation and aesthetics.
A lot of this has to do with a major convenience factor that people can’t seem to get enough of, and seamless voice commands are huge right now in terms of IoT home décor products. This trend is also currently driving higher per household spending due to premium price points on smart décor products, which is why many brands are leaning heavily into this and seeing strong growth.
The Rise Of Round Area Rugs & Soft Holiday Textures
Although we often associated holiday décor with things like garlands, lights and ornaments, 2025 has seen a major shift toward textiles in terms of consumer spending. One standout item that’s flying off shelves this holiday season is round area rugs, which have recently become popular for the following reasons:
- Round rugs help soften rectangular and square room layouts
- They anchor holiday seating areas near Christmas trees and fireplaces
- Round area rugs add color, warmth and texture to complement core holiday ambience elements
- They’re a flexible texture that can be used year-round
The good news for American households is that finding premium round rugs sold in the USA has never been easier than it is today thanks to the internet and a huge influx within the home goods online marketplace, and this is leading people to choose high-quality materials like cotton, wool and tufted blends to complement other holiday themes.
And because round area rugs are both functional and decorative, many retailers are noticing significant interest spikes from homeowners who want their holiday décor purchases to enhance their properties long after New Years.
Impulse Purchases Being Driven By Nostalgic Designs
Another huge factor impacting the holiday consumer market is nostalgic home designs. This essentially means that a lot of shoppers are currently gravitating toward decorations that are inspired by mid-century ornaments, vintage Christmas aesthetics, traditional color palettes and classic tinsel garlands.
These types of emotional connections are making a lot of people feel more inclined toward indulging in impulse purchases, which is often connected to adding items to carts based on sentimental appeal. Brands are now responding to this by providing large collections of products that evoke a nostalgic warmth that’s often paired with beautiful craftsmanship or tech upgrades.
Sustainability Is Still Strongly Influencing Buyer Decisions
Today’s American consumers are far more eco-conscious than ever before, and this mentality also stretches toward how people make holiday décor investments.
This is why we’re currently seeing increased interest in the following holiday products:
- Holiday décor that’s comprised of reclaimed or recycled materials
- Energy-efficient LED lighting
- Reusable gift wrap
- Biodegradable garlands and wreaths
- Ornaments made by fair-trade artisans and small makers
It’s also important to point out how most eco-conscious holiday products are being sold at higher prices, which clearly demonstrates how the vast majority of American consumers are far more willing to invest in products that they feel align with their personal values.
2025 Is Ushering In A More Purposeful Holiday Shopping Season
This year’s holiday décor marketplace is showing a widespread shift toward intentional living as consumers now want products that support their lifestyles and will last for many years to come.
Whether it’s through smart lighting, IoT devices, or the ever-popular round area rugs that provide a renewed love for nostalgic holiday décor, it’s easy to see how Americans are spending their money and celebrating the holidays in ways that create unique meaning to them!
Also Read: How to Style Your Home with Seasonal Furniture Trends in Australia
