VerdeTrader.com serves a unique corner of the market—helping businesses buy and sell used industrial packaging like IBC totes, Gaylord boxes, and drums. Whether you’re helping a warehouse offload excess containers or sourcing reconditioned packaging for a logistics company, everything starts with leads.
Here are 10 powerful ways VerdeTrader.com https://verdetrader.com/gaylord-boxescan consistently attract high-quality leads in the used packaging and materials space:
1. Local SEO Optimization
People looking to buy or sell industrial packaging often search with local intent—“IBC totes near me” or “sell Gaylord boxes in Houston.”
To capture these leads:
- Create service pages for key cities/states.
- Optimize your Google Business Profile.
- Encourage satisfied clients to leave Google reviews.
Local SEO is low-cost and high-conversion when done right.
2. Industry-Specific Facebook Groups
Thousands of potential leads hang out in niche Facebook groups like:
- “Used Industrial Equipment USA”
- “IBC Tote Buyers & Sellers”
- “Pallet & Packaging Exchange”
Join these groups and engage organically. Post helpful content, answer questions, and periodically share listings or deals. Just be sure to follow group rules.
3. LinkedIn Outreach to Procurement Managers
Buyers for warehouses, recyclers, and manufacturers often have “Procurement,” “Logistics,” or “Sustainability” in their job title.
Use LinkedIn to:
- Connect with these professionals.
- Send personalized messages offering solutions (e.g., “We buy your surplus IBC totes”).
- Share VerdeTrader’s value proposition through posts and case studies.
4. Run Targeted Google Ads
Google Ads work exceptionally well when targeting keywords with clear buying intent like:
- “Buy used IBC totes bulk”
- “Sell 275-gallon containers”
- “Where to recycle Gaylord boxes”
Use location targeting to narrow your spend and focus on high-value regions where supply/demand is strong.
5. Use GoHighLevel to Capture and Nurture Leads
Implement GHL forms across your website to collect seller and buyer info. Then, use automated email/SMS follow-ups to stay top-of-mind.
Example:
- A seller fills out a form → gets a text saying “Thanks, we’ll call soon.”
- If no response in 3 days → another message goes out asking if they’re ready to move forward.
GHL lets you build repeatable, automated lead engines, suggest GHL consultants https://gohighlevelexpertteam.com/ .
6. Email List Building from Past Deals
If you’ve worked with sellers and buyers before, you’ve got a goldmine—your email list.
Create segments such as:
- Past Sellers (who might sell again)
- Past Buyers (who need inventory restocked)
- Inactive Leads (re-engagement opportunities)
Send periodic updates on available inventory, market trends, or “We’re Buying In Your Area” alerts to spark responses.
7. Post Inventory on B2B Marketplaces
List surplus materials on marketplaces like:
- Recycler’s World
- ReuseMarketplace.org
- ScrapMonster
- Thomasnet
Make sure your listings are accurate, with photos, quantities, and location. These sites are visited by bulk buyers daily.
8. Create Educational Blog Content
Establish VerdeTrader as a helpful expert by publishing content like:
- “How to Clean and Reuse IBC Totes Safely”
- “Top 5 Uses for Gaylord Boxes in Warehouses”
- “Why Recycled Packaging is the Future of Industrial Logistics”
Blog content builds long-term SEO authority and positions you as a trusted provider—not just a product flipper.
9. Partner with Haulers and Warehouse Cleanout Services
Create referral partnerships with:
- Junk removal companies
- Warehouse movers
- Commercial cleanout firms
These folks often come across excess packaging—and you can pay a finder’s fee or offer reciprocal leads in return.
Set up a landing page just for partners to refer sellers directly to you.
10. Text Message Campaigns for Fast Responses
In your space, speed matters. Buyers and sellers want quick answers.
Run SMS campaigns to previous contacts:
- “Have any IBC totes for sale this week? We’re paying cash for local pickups.”
- “Need Gaylord boxes in bulk? We have 1,000 available near Dallas—want pics?”
Use urgency and location-based targeting to increase response rates.
Final Thoughts
Getting leads in the industrial packaging business requires a mix of hustle, automation, and smart positioning. VerdeTrader.com is already solving a valuable problem in the market—now it’s time to amplify that reach.
By using the tactics above, you’ll consistently fill your pipeline with buyers and sellers, build long-term relationships, and expand your market presence—one tote, box, or drum at a time.
Also Read: How an HVAC SEO Agency Can Skyrocket Your Leads and Revenue
