Paid media has expanded far beyond running a few PPC campaigns and monitoring performance week to week. Enterprise teams now manage a wide mix of channels that include search, paid social, programmatic, retail media, YouTube, connected TV, and influencer amplification. New platforms continue to emerge, and existing ones evolve quickly.
Layer in AI-driven audience modeling, automated bidding, and cross-channel attribution, and paid media becomes a system that only performs well when every part works together. For enterprise brands, that level of coordination is difficult to manage internally.
This is why choosing the right paid media agency matters. The strongest partners bring structure to complexity. They align data, creative, and media strategy so each channel supports the others instead of competing for budget or credit.
The agencies below are frequently recognized for supporting enterprise paid media programs based on scale, sophistication, and proven execution.
How We Assessed Enterprise Paid Media Agencies
Enterprise paid media operates under different conditions than mid-market or SMB programs. Our evaluation focused on how agencies perform when complexity, budget size, and organizational demands increase.
- Ability to Operate at Enterprise Scale: We prioritized agencies that regularly manage large budgets across complex account structures. That includes multi-million-dollar media investments, layered approval processes, and regional or global execution. Agencies that cannot maintain performance consistency at scale were excluded.
- Omnichannel Execution: Enterprise paid media spans multiple platforms. Strong agencies treat channels like search, social, programmatic, retail media, YouTube, and CTV as parts of one system. We favored teams that understand how to coordinate these channels rather than managing them independently.
- Creative and Media Alignment: Creative plays a growing role in paid media performance. We looked for agencies that integrate creative testing into media execution and understand how storytelling, format, and messaging influence results.
- Measurement and Analytics Depth: Enterprise brands require more than platform dashboards. We assessed agencies based on their experience with marketing mix modeling, multi-touch attribution, incrementality testing, lifetime value modeling, and CRM or CDP integrations.
- AI and Automation Guidance: Automation now drives much of paid media execution. We evaluated how agencies guide algorithmic bidding, audience modeling, and predictive tools to ensure automation works in service of business goals rather than becoming a black box.
- Demonstrated Enterprise Results: Public case studies, long-term client relationships, and industry recognition helped identify agencies that consistently deliver at the enterprise level.
- Transparency and Communication: Clear reporting and decision logic are critical when budgets are large. Agencies that emphasize clarity, documentation, and proactive communication ranked higher.
Methodology note: This evaluation is based on publicly available case studies, platform certifications, verified performance data, and analysis of each agency’s stated capabilities.
Quick Comparison of Enterprise Paid Media Agencies
| Agency | Best Fit For | Core Paid Media Capabilities | Analytics and Technology Focus | Typical Investment |
| NP Digital | Enterprises needing fully integrated paid media | Search, social, programmatic, retail media, YouTube, CTV, influencer amplification | Forecasting, LTV modeling, MMM and MTA support, proprietary automation | High |
| Wpromote | Large B2C brands balancing brand and performance | Paid search, paid social, video | Forecasting, attribution, creative performance insights | Medium to high |
| Tinuiti | Retail and marketplace-driven enterprises | Paid search, paid social, streaming, retail media | Mobius platform, full-funnel measurement | Medium to high |
| Monks | Brands prioritizing performance creative at global scale | Programmatic, paid social, OTT, CTV, video | Tech-enabled production, DCO, global delivery | High |
| OMD | Global enterprises with multi-market needs | Programmatic, CTV, social, search | Large-scale data and identity infrastructure | High |
| PMG | Enterprises focused on automation and personalization | Programmatic, video, OTT, paid search | Alli platform, automation, data governance | Medium |
| Power Digital | DTC and lifestyle brands | Paid social, paid search, influencer amplification | Nova analytics, cross-channel attribution | Medium to high |
| Wavemaker | Global brands needing large-scale buying power | Programmatic, retail media, social, CTV | GroupM analytics and planning tools | Medium |
| M+C Saatchi Performance | Mobile-first enterprise brands | Mobile, paid social, programmatic, search | Audience segmentation and lifecycle optimization | Medium |
| Reprise Digital | Marketplace and ecommerce-driven enterprises | Search, social, programmatic, retail media | Mediabrands identity and marketplace data | High |
| Rise Interactive | Brands prioritizing algorithmic optimization | Paid search, paid social, programmatic | Cross-channel optimization algorithms | Medium to high |
| Rain the Growth Agency | Video and CTV-focused enterprises | CTV, OTT, YouTube, performance video | Advanced video attribution models | Medium to high |
| Mediahub | Innovation-led enterprise brands | Programmatic, social, emerging media | Behavioral and neuroscience tools | High |
Best Paid Media Agencies for Enterprise Brands
1. NP Digital
NP Digital takes a unified approach to paid media that aligns well with enterprise complexity. Search, social, programmatic, retail media, and CTV are managed as one coordinated system, supported by a clear measurement framework. This structure allows enterprise teams to scale without losing visibility into performance.
Automation, audience strategy, and advanced modeling are paired with creative built for testing and iteration. Video, static, motion, and user-generated content are optimized through structured experimentation loops so performance continues to improve over time.
With global delivery capabilities and deep analytics expertise, NP Digital is built for organizations managing multiple teams, regions, and growth priorities.
2. Wpromote
Wpromote approaches paid media with a strong balance between brand and performance. Its teams integrate paid search, paid social, video, and creative strategy under one roof, helping enterprise brands maintain consistency across the funnel.
Forecasting, attribution, and full-funnel planning support long-term budget decisions, making Wpromote a strong fit for large B2C organizations.
3. Tinuiti
Tinuiti is one of the largest independent performance agencies in the United States and is especially strong in B2C and ecommerce categories. Retail media and marketplace execution are key strengths, supported by paid search, paid social, and streaming media.
Its Mobius platform provides visibility across channels, helping enterprises avoid siloed decision-making.
4. Monks
Monks combines performance media with premium creative and global production capabilities. This makes it well suited for enterprise brands that rely on high-volume content and consistent execution across markets.
Video, CTV, programmatic, and social buying are core strengths, supported by strong localization and global delivery.
5. OMD
OMD is designed for global enterprises managing large-scale paid media across multiple regions. Its strength lies in data infrastructure, identity resolution, and cross-market consistency.
Strong programmatic, video, and CTV capabilities are paired with deep creative and media integration.
6. PMG
PMG is known for its proprietary technology and emphasis on automation and brand safety. Programmatic and video are particular strengths, supported by its Alli platform for workflow automation and personalization.
The agency is a strong fit for enterprises seeking a clean, tech-enabled paid media operation.
7. Power Digital
Power Digital integrates paid media, creative, influencer marketing, and analytics into a single operating model. Its Nova platform supports forecasting and attribution, helping enterprise teams understand channel contribution.
The agency is particularly strong with DTC and lifestyle brands.
8. Wavemaker
Wavemaker brings large-scale buying power together with advanced analytics and retail media expertise. Backed by GroupM infrastructure, it supports enterprise brands that need reach and efficiency across markets.
9. M+C Saatchi Performance
M+C Saatchi Performance specializes in mobile-first and app-driven paid media. Its strength lies in audience segmentation and lifecycle optimization across mobile, social, search, and programmatic.
10. Reprise Digital
Reprise focuses on ecommerce and marketplace-driven paid media. Its ability to connect performance marketing with retail strategy is supported by Mediabrands data and identity assets.
11. Rise Interactive
Rise Interactive takes an algorithmic approach to optimization, unifying performance across search, social, and programmatic. It is particularly strong for brands prioritizing efficiency and analytics discipline.
12. Rain the Growth Agency
Rain the Growth Agency specializes in performance video, CTV, and OTT. Its attribution models help brands understand how video influences conversion across longer customer journeys.
13. Mediahub
Mediahub focuses on innovative media strategy supported by behavioral science and neuroscience tools. It balances brand storytelling with performance execution for enterprises seeking differentiation.
Why Enterprise Brands Work with Paid Media Agencies
Enterprise paid media moves quickly and requires constant coordination across platforms. Agencies provide structure, measurement frameworks, and execution models that are difficult to build internally.
They help brands understand not just what performed, but why it worked. Tools like marketing mix modeling and multi-touch attribution offer insight that goes beyond channel-level metrics. Agencies also bring scalable creative testing and advanced audience modeling that keeps campaigns improving as algorithms evolve.
How to Choose the Right Paid Media Partner
The right agency treats creative, data, and media as a single system. Enterprise brands should evaluate how well a partner integrates with existing CRM or CDP tools, manages multi-region campaigns, and communicates performance decisions clearly.
Strong reporting, operational depth, and cross-functional collaboration are essential. When those elements align, paid media becomes more predictable, measurable, and scalable.
FAQs
What does a paid media agency do?
A paid media agency manages advertising across channels like search, social, programmatic, retail media, YouTube, and CTV. For enterprise brands, this also includes forecasting, attribution, audience modeling, and ongoing optimization.
How should enterprise brands choose a paid media agency?
Enterprise brands should look for agencies that can integrate creative, analytics, and media execution. Experience managing large budgets, complex organizations, and multi-channel programs is essential.
Also Read: 10 Best AI Search Optimization Agencies
