Good packaging helps your product stand out. It also keeps your product safe. If you sell something, you need the right packaging.
This guide will help you step by step. It’s easy to follow and simple to use.
1. Understand Your Product
Start by knowing what your product needs. Understand its size, shape, and safety needs.
Check the weight. Heavy items need stronger packaging.
Check the shape and size. Small items need snug fits. Large items need roomy boxes.
Check if the item is soft or solid. Soft items may need extra padding.
Check if the item needs to stay cool or dry. Some products need special wraps or sealed bags.
Check the material. Items made of glass or other breakable materials need more protection.
A strong product needs less care. A fragile product needs more safety.
Knowing all this helps you choose the right packaging.
2. Set Your Budget
Money matters. Set your budget first.
- Know how much you can spend
- Count how many items you will sell
- Check how often you need to buy packaging
Custom boxes can cost more, and simple ones cost less — but BoxJojo manufactures custom boxes at very affordable rates.
3. Pick the Right Packaging Type
There are many packaging types. Choose what fits best.
- Boxes: Good for many items like soap, candles, toys, and tools.
- Bags: Best for snacks, coffee, tea, or small items.
- Pouches: Great for food and skincare.
- Jars or Bottles: Used for creams, oils, or liquids.
- Tubes: Good for posters, papers, or long items.
Look at your item. Then pick the shape and style that works best.
4. Choose the Right Material
Material is a key factor in packaging. It affects look, feel, and safety.
- Cardboard: Strong and cheap. Great for boxes.
- Kraft Paper: Natural look. Often eco-friendly.
- Plastic: Light, clear, and used for food.
- Glass: Heavy and breakable. Used for high-end goods.
- Metal Tins: Fancy and reusable. Good for gifts or luxury items.
Choose the right material that fits your product needs.
5. Go with Custom or Ready-Made
You have two main choices:
Ready-Made Packaging
- Comes in standard sizes
- Costs less
- Ships fast
- Good for testing or small batches
Custom Packaging
- Fits your brand look
- Matches your product size
- You can choose colours, logos, and finishes
- Takes more time and money
If you are just starting, ready-made is okay. If your brand is growing, custom is better.
6. Find a Good Packaging Supplier
Next, find someone who makes or sells packaging.
- Search online for packaging companies
- Look at websites
- Read customer reviews
- Ask for samples
- Compare prices
- Check shipping times
Pick a company that is easy to work with, and make sure they offer support if needed. As I mentioned earlier, the most trusted custom packaging companies are BoxJojo and Elite Custom Boxes.
7. Ask for Samples
Before you place a big order, get a sample.
- Test the size
- Touch the material
- See the printing quality
- Check how it opens and closes
This step saves time and money. You don’t want to order 500 boxes that don’t fit your item.
8. Add Branding and Design
Packaging is also your brand. Add your look and feel.
- Put your logo
- Use brand colors
- Add product name and short info
- Make sure the text is clear
- Keep the design clean
Don’t use too many fonts or colors. Simple packaging is better. People like neat packaging.
9. Think Eco-Friendly
More people care about the planet. Eco-packaging is a smart choice.
- Use recycled paper or cardboard
- Avoid plastic if you can
- Try compostable or biodegradable materials
- Use soy or water-based inks
- Keep the design simple to save material
Eco-friendliness also builds trust. Customers like green brands.
10. Buy in Bulk to Save
Buying more at once saves money.
- Ask for bulk pricing
- Order monthly or every 3 months
- Keep extra stock in a dry place
Bulk orders lower cost per box. But only do it if you have space to store them.
11. Test the Packaging
Try your packaging before selling.
- Pack your product
- Ship it to yourself or a friend
- Drop it from table height
- See if it protects the item
- Make sure the print does not smudge
Fix any problems before selling to real customers.
12. Follow Shipping Rules
If you ship products, follow the shipping steps.
- Use strong tape
- Add warning signs like “Fragile”
- Write the address clearly
- Add tracking labels
- Use bubble wrap if needed
Shipping can damage items. Good packing helps prevent this.
13. Change When Needed
Your packaging does not have to stay the same forever.
- Update it if you add new items
- Change the design if you update your logo
- Find better prices as you grow
- Try new materials for better safety
Good brands always improve. Review your packaging every few months.
14. Work With a Reliable Partner
You can’t do it all alone. Work with people you trust.
- Ask other sellers who they use
- Try small orders before big ones
- Choose companies that answer your emails
- Pick suppliers who meet deadlines
A good packaging partner can help your brand grow fast.
Final Thoughts
Getting packaging for your product takes time. But it’s worth it. It keeps your product safe and makes it look nice. Start with small steps. Then grow from there.
Choose packaging that fits your product, budget, and brand. Keep things simple, clean, and eco-friendly. That’s the best way to make customers happy.
Also Read: How to Prepare Your Product for 3D Animation
