It’s time for your creative team to unleash their creativity when they’re all in one location! Creativity is crucial, so you may schedule a meeting to strategize future marketing ideas, brainstorm, or discuss potential sales pitch topics. Branded pencils have a place in any office or meeting. They can keep the company’s name and image in the hands of everyone around the table. Participants can use and then take the custom pencils with them as a reminder of your brand.
Why Branded Pencils Elevate Creative Sessions
Creative sessions start and end with ideas. The pencils used in those meetings can help capture and shape ideas as they form. The options can be written out, erased, changed, and finalized. Plus, branded pencils keep your logo in the hands of everyone at the meeting.
Strategic Use Cases for Branded Pencils
The New York Times highlights a pencil shop to showcase an old-fashioned way of texting. While many people pick up their phones instead of a pencil to send messages, there are still plenty of ways to use the writing utensil in today’s modern world.
Promotional pencils are a cost-effective tool that helps you distribute your logo all over. Consider some of these strategic ways to use the pencils:
- Trade Shows
- Conferences
- Mailings
- In-Store Giveaways
- Training
- In-Office Use
- Fundraisers
Designing Effective Branded Pencils
To create effective branded pencils, you need certain elements to line up. They include:
- Quality
When you pass out a branded item of any kind, it needs to be high in quality. Quality is important to any brand. Show your customers that you pay close attention to quality, even in your promotional items. Pencils that break and don’t erase well send the opposite message.
- Coloring
Pencils come in endless colors. Yellow is the traditional color, but it doesn’t have to be the option you choose for branded pencils. What showcases your business cohesively? What is your brand’s color palette?
- Logo/Message Placement
Pencils are small, but there is still space for your company’s name.
Integrating Pencils into Creative Session Planning
Branded pencils can blend into any event, but they are especially helpful at creative planning sessions. Why? Because they bond the group together and keep your brand at the center of the event.
Whenever you have a creative session, have branded pencils at the table for people to grab. They can jot notes, erase ideas, and keep your branding visible throughout the room.
Measuring Impact and ROI
It is often hard to measure the impact of a promotional pencil because the writing utensil can travel fast and far! If you pass the branded item out at a conference, you may see an uptick in your website over the next week. When you have the pencils out at a creative session, compare them to the last session that didn’t have the pencils present.
Since pencils are low in cost, the return on the initial investment is generally high. You are able to brand your company with an everyday item that gets heavy use. Pencils travel, get passed around, and can have an impact on your company’s success for years.
Best Practices for Maximum Effectiveness
Any time you commit to a promotional item, you want it to be effective! There’s no point in spending company funds on a flop, right? With pencils, maintain consistency with your brand! Once you’re sure the pencils will reflect well on your brand, you can start distributing them. Keep it simple and go with quality, and the pencils will do the job from there.
In conclusion
The Washington Post intimates that every writer has their favorite writing tool. Some still use pencils! Whether you’re a writer or not, there are plenty of occasions during which you may pick up a branded pencil to take notes, make a list, run a quick math problem, or do something else. There are proper and improper methods to use, even when using something as basic as a pencil as a branding tool. Every business should prioritize product quality in order to enhance brand perception. Focus on distributing the pencils in a deliberate, targeted manner while maintaining brand consistency. Save Your Ink can help you plan your promotional pencils so your brand can start to feel the positive impacts sooner rather than later.
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