The USA Leaders
October 8, 2026
Vancouver, British Columbia, Canada – A new Lululemon leadership overhaul announcement was made which introduces new senior roles focused on product development and operations. The athletic apparel company has appointed Maggie Gauger, the former CEO of Athleta, as President and Chief Product Officer and Joseph Godsey as Chief Operating Officer, with both appointments taking effect October 26, 2026.
The changes are part of Lululemon new leadership structure designed to strengthen product, brand, and operational capabilities as lululemon prepares for its next stage of growth.
Lululemon New Leadership Puts Product at the Center
Maggie Gauger will become President and Chief Product Officer in the newly created position. She joins Lululemon from Athleta, where she most recently served as President and CEO.
With more than 28 years of experience in athletic apparel and footwear, Gauger has held leadership positions across product, merchandising, brand, and commercial operations. She also spent more than two decades at Nike.
At Lululemon, Gauger will oversee design, merchandising, footwear, product innovation, and materials science. The company said the role is intended to connect these functions more closely and support a stronger product development pipeline.
Lululemon’s new Product Chief and COO appointment also confirms that Heidi O’Neill remains Lululemon’s new CEO.
Gauger is joining the senior leadership team as Chief Product Officer after serving as CEO of Athleta.
Lululemon’s New Product Chief and COO Will Lead Operations
Joseph Godsey has been appointed Chief Operating Officer, another newly created role within the Lululemon management overhaul.
Godsey joins from Walmart Canada, where he most recently served as Chief Growth Officer. Godsey’s background also includes serving as Chief Supply Chain Officer at Sam’s Club and 15 years in leadership roles at adidas.
Godsey’s responsibilities at Lululemon will include sourcing and production, commercialization, fulfillment, planning and allocations, and sustainability. The company said the new Lululemon leadership overhaul is designed to connect product and brand priorities with the wider value chain and improve execution across the business.
Together, Lululemon’s new Product Chief and COO structure is intended to create clearer leadership across product and operations while maintaining continuity in other areas of the company.
More Executive Roles Are Being Filled
The Lululemon leadership overhaul also includes searches for a Chief Brand Officer, Chief Communications Officer, Chief Technology Officer, and Chief Strategy Officer.
The future Chief Brand Officer will oversee brand marketing, creative, store experience, community, partnerships, and social impact. The Chief Communications Officer will report directly to Lululemon’s new CEO, O’Neill and join the Senior Leadership Team.
The Chief Technology Officer will oversee technology across product and supply chain, digital and omnichannel operations, enterprise data and AI, and cybersecurity.
Meanwhile, Chief Financial Officer Meghan Frank will take on expanded responsibilities during the transition. Meghan Frank will provide interim oversight of global brand and technology functions until permanent appointments are made.
What the Lululemon New Leadership Changes Mean
The new Lululemon leadership overhaul brings product creation, operations, brand development, and technology into clearer leadership roles.
For Lululemon, the focus is on strengthening product innovation, improving coordination across operations, and connecting brand strategy with the customer experience. The company said the changes are intended to support long-term growth while building on its existing strengths.
With Gauger, the previous CEO of Athleta, and Godsey starting on October 26, the next phase of the Lululemon leadership overhaul will take shape alongside the company’s ongoing searches for additional senior executives.
Neelmani Yadav
