In the dynamic gaming realm, where virtual worlds come alive, and imagination knows no bounds, Afterverse, the renowned gaming company backed by Movile, elected Diego Moreira as its new Chief Executive Officer (CEO) last year to spearhead its ambitious journey forward. With the strategic positioning of Diego at the helm, Afterverse has signaled its steadfast commitment to building a robust organizational structure, fostering sustainable growth, and embarking on an exciting new phase of portfolio expansion.
Diego’s journey from the board member to the CEO chair underscores Afterverse’s deeply ingrained innovation DNA. His extensive experience and impressive track record crafting partnerships and leading organizations make him the ideal candidate to lead their global expansion, with a range of captivating initiatives already on the horizon. Among them is the highly anticipated release of XDRP in July, a new mobile game seamlessly integrated into the metaverse, designed to create a tailored community experience for young adults.
Under Diego Moreira’s insightful leadership, Afterverse has already witnessed staggering success with its original blockbuster, PKXD, a mobile game – sandbox that has amassed an impressive 750 million downloads and a skyrocketing 50 million MAU (monthly active users) in less than two years of existence. This spectacular rise is evidence of Diego’s proactive strategies throughout his career, propelling companies to unprecedented heights.
Before joining Afterverse, Diego held the prestigious position of Senior Director of Platform Partnerships at Meta, where he earned a reputation for his strategic insight and ability to forge technology products and partnerships with the most innovative players in the tech industry. His market vision is poised to impact the mobile gaming industry significantly, and his arrival marks a turning point for the company as it endeavors to strengthen its presence in the metaverse, firmly establishing itself beyond being a key player in the Latin American mobile gaming sector.
Notably, Diego Moreira’s leadership extends beyond his remarkable achievements in the gaming industry. A symbol of inspiration and progress, he carries the metaphorical flag representing millions of Latin American entrepreneurs and executives aspiring to attain prominent positions in the global market. As an ally and mentor, Diego exemplifies the Latin American business community’s limitless potential.
The Architect of Strategic Partnerships
Hailing from Brazil, Diego’s professional journey has been marked by an extraordinary repertoire of achievements, creating a lasting impact across renowned organizations and industries. His voyage into the business world began at IBM, where he honed his skills and charted an impressive trajectory over 11 transformative years. From developer to Senior Program Director (Watson Internet of Things and IBM Design Studio) in the IBM Software Group, he orchestrated the creation of groundbreaking B2B products that revolutionized the industry. Guiding a diverse team of engineers, designers, and executives, Diego excelled at new business development and oversaw the entire product development lifecycle. Moreover, he spearheaded the discipline of user experience and design thinking, ensuring that IBM’s offerings prioritized accessibility and democratized access to artificial intelligence and the Internet of Things through the game-changing Watson IoT platform.
Diego’s exceptional track record soon caught the attention of Meta/Facebook, where he assumed the pivotal role of Senior Director for Global Platform Partnerships. In this influential position, he became the driving force behind forging strategic collaborations across Meta’s extensive portfolio, which includes globally recognized platforms such as Instagram, WhatsApp, Oculus, and Facebook. Drawing upon his unparalleled expertise in partnerships, market strategy, and developer insights, Diego empowered renowned enterprises, including Netflix, Twitter, Apple, Peloton, Nike, and Spotify, to expand their reach and thrive on a global scale. Through his guidance, these companies harnessed the power of connectivity, enabling seamless connections between individuals across the globe.
Diego’s profound impact and exceptional results led to an expanded global mandate, transcending the boundaries of Latin America and inspiring other young Latin American professionals to trailblaze. As Diego mentioned, “Technology allied with access to education, is the most powerful tool to equalize opportunities globally. Allowing developers globally to compete for the same audience at the same time, If I can give back to my community it will be via inspiring and supporting other Latin American talents to excel globally.”
Starting as the Latin American Director, his responsibilities quickly grew to encompass Europe, the Middle East, and Africa. In 2019, his exceptional achievements led him to Meta’s prestigious headquarters in California, where he assumed the role of Senior Director for Global Platform Partnerships. This elevation further deepened his connections within the technology ecosystem, allowing him to contribute to developing superior products while empowering developers worldwide to scale their businesses using Meta’s robust mechanisms.
Diego Moreira’s Winning Strategy for Afterverse’s Global Success
Diego’s breakthrough insights as a board member paved the way for this incredible opportunity. Since assuming the role of CEO, Diego has led Afterverse through an unprecedented transformation, positioning it for exponential growth and market dominance.
Diego’s journey at Afterverse began with a profound understanding of the company’s potential. With his strategic guidance, Afterverse swiftly transitioned from an investment phase to a break-even point in less than a year. This feat is particularly noteworthy considering the incremental challenges posed by the ever-evolving tech market, a slowdown in startup funding, and the market retraction resulting from the global pandemic. Diego’s leadership and strategic acumen navigated Afterverse through these hurdles, steering the company toward financial stability and sustainability.
Under Diego’s strategic guidance, Afterverse now sets its sights on expanding its impact and market presence across key regions such as North America, the Middle East, and Southeast Asia. Guided by an exceptional creative team, Afterverse aims to diversify its user base demographics, fostering inclusive communities and bridging connections among millions of users worldwide. The company’s latest offering, XDRP, shows its dedication to innovation and exploring new opportunities. This ambitious strategy is a validation of their commitment to growth.
The innovative growth hacking approach and strategic partnerships are at the core of Diego’s winning strategy. With a keen understanding of cutting-edge technologies, particularly in mobile gaming and the Metaverse domains, Diego aims to connect millions of users worldwide within a safe and enjoyable universe, fostering community and inclusion.
Diego’s expertise in cultivating fruitful partnerships between companies has played a pivotal role in Afterverse’s ascent to global recognition. Through his strategic alliances, Afterverse has gained access to innovative technologies, expanded its distribution channels, and forged connections with influential players in the gaming industry.
‘Miraculous Ladybug’ Collaboration with ZAG
In a groundbreaking move that fuses two powerhouse entities, Afterverse, under the leadership of CEO Diego Moreira, has forged a remarkable partnership with ZAG, the acclaimed global animation studio. This collaboration will bring forth an extraordinary in-game experience within Afterverse’s top-rated metaverse game, PK XD, featuring the beloved characters from the globally celebrated TV series, “Miraculous – Tales of Ladybug and Cat Noir.”
The “Miraculous” phenomenon has captivated audiences in over 120 countries, with its fifth season enthralling fans and an eagerly anticipated animated feature film, “Ladybug and Cat Noir: The Movie,” on the horizon. Garnering top ratings across traditional media outlets and streaming platforms, “Miraculous” has amassed a staggering 33 billion views on YouTube, solidifying its status as a digital sensation with a passionate fan base spanning various age demographics.
Since its launch in September 2019, PK XD: Fun, Friends, and Games have ignited players’ imaginations worldwide, accumulating over one billion minutes of gameplay. Its resounding popularity has propelled it to claim the title of the top fifth game in Latin America, cementing its strong Brazilian influence and dominance in the market.
Diego Moreira expressed his excitement about the collaboration, stating, “Miraculous’ is a perfect fit for the ‘PK XD’ metaverse, with our focus on providing an inclusive, safe, and fun environment with unique experiences that will bring gameplay to the next level. We are thrilled to partner with ZAG to bring the ‘PK XD’ x ‘Miraculous’ experience to millions of fans worldwide.”
This groundbreaking collaboration will introduce captivating gameplay elements within PK XD, allowing users to unleash their creativity and immerse themselves in roleplaying adventures as the beloved superheroes Ladybug and Cat Noir within the metaverse. The experience will encompass two mini-games and a wide range of avatar characterizations, promising an exhilarating and immersive experience for fans worldwide. This extraordinary partnership between “Miraculous Ladybug” and “PK XD” was officially launched on April 21, 2023, heralding a new era of excitement and boundless possibilities within the gaming world.
A Perfect Fusion: MGA Entertainment and Afterverse
Diego Moreira is thrilled to announce a meaningful partnership between Afterverse and MGA Entertainment, one of the world’s largest and fastest-growing privately held toy and entertainment companies. This collaboration marks an exciting milestone as MGA Entertainment joins forces with Afterverse to introduce an exceptional partnership centered on the highly acclaimed Rainbow High™ fashion doll brand.
A world of incredible possibilities opened up for PK XD players on May 25, 2023. Now, they can infuse their avatars with a touch of uniqueness and style thanks to incorporating customization options inspired by three iconic dolls from the Rainbow High collection: Sunny, Skyler, and Violet. These dolls have enthralled audiences with their vibrant colors and fashionable flair, capturing the hearts of young fashion enthusiasts worldwide.
Isaac Larian, the Founder & CEO of MGA Entertainment, expressed his enthusiasm for the partnership, stating, “Integrating Rainbow High into the PK XD metaverse is partly in response to the numerous requests we’ve received from fans of both brands. We recognize the strong connection between Rainbow High characters and children who want to play and pretend to be their favorite characters and explore the school. PK XD allows players to do just that while enabling them to add their own personal touch to the dolls, creating unforgettable, enjoyable, and safe memories within the metaverse.”
Under Diego’s leadership, the alliance between MGA Entertainment and Afterverse holds tremendous promise for fans of Rainbow High and PK XD. The collaboration will undoubtedly bring forth a fusion of imagination and creativity, allowing players to embark on exciting virtual adventures while expressing their sense of style.
Quote
“Technology allied with access to education, is the most powerful tool to equalize opportunities globally. Allowing developers globally to compete for the same audience at the same time, If I can give back to my community it will be via inspiring and supporting other Latin American talents to excel globally.”
ALSO READ: The 10 Revolutionary CEOs of 2023
