5 Most Popular and Affordable American Fashion Brands

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If you love fashion but despise spending a fortune on clothes, you’re not alone. Many people seek ways to update their wardrobe without breaking the bank. That’s why American fashion brands make the perfect choice for you.

These brands boast a long history of producing high-quality, stylish, and versatile clothing that caters to different tastes, occasions, and seasons. Additionally, they provide excellent value for money while supporting local businesses and workers.

In this blog post, we will present the ultimate list of the five most popular and affordable American fashion brands in 2023. We will cover their popular products, product range, prices, brand history, and much more.

Here are the top American Fashion Brands:

1. Target

American Fashion Brands
  • Headquarters: Minneapolis, Minnesota, USA
  • Product Range: Topwear, Bottomwear, Sleepwear, Innerwear, Activewear, Sweaters, Accessories, Cosmetics, Designer collaborations, and Jackets
  • Price Range: $10-$75
  • Market Revenue:  $25.398B

Target holds the top position among popular American fashion brands. The official inception of what would later become Target Corporation dates back to June 1902 when George Dayton purchased Goodfellow Dry Goods.

In 1903, the business underwent a name change to Dayton’s Dry Goods Company, and in 1910, it transitioned to the Dayton Company. Although the first Target store opened in Roseville, Minnesota, in 1962, the main business was renamed the Dayton Corporation in 1967.

Following the merger with the J. L. Hudson Company in 1969, it evolved into the Dayton-Hudson Corporation, overseeing department store brands like Dayton, Hudson, Marshall Field, and Mervyn. The transition to Target Corporation as the official company name occurred in 2000.

Target garnered recognition as a fashion brand by offering quality products at affordable prices. Its reputation further flourished through exclusive collaborations with renowned designers, celebrities, and brands, including Isaac Mizrahi, Victoria Beckham, and Starbucks.

The company also distinguished itself with impactful marketing campaigns utilizing humor, creativity, and diversity to engage customers. Additionally, Target demonstrated commitment to social causes such as education, environmental sustainability, and LGBTQ+ rights.

Some popular products for men and women from this brand include:


  • Goodfellow & Co. Slim-Fit T-Shirts
  • Goodfellow & Co. Chino Pants
  • Mossimo Supply Co. Graphic T-Shirts
  • Champion Powerblend Fleece Crewneck Sweatshirt
  • Goodfellow & Co. Activewear


  • Wild Fable High-Waisted Ankle Jeans
  • Universal Thread Utility Jumpsuit
  • JoyLab Active Ribbed High-Waisted Leggings
  • A New Day Knot Front Dress
  • Stars Above Sleep Joggers and Top Set


  • Headquarters: Yamaguchi, Japan
  • Product Range: Topwear, Bottomwear, Sleepwear, Innerwear, Activewear, and Accessories
  • Price Range: $10-$500+
  • Market Revenue: $18.47B

UNIQLO originated as a men’s clothing store in Japan in 1949. In the 1980s, influenced by US retail trends, it expanded and rebranded itself as Unique Clothing Warehouse, later abbreviated to UNIQLO. Following The Gap’s model of designing and selling its clothing, UNIQLO shifted its production to China in the 1990s.

The brand gained popularity for its affordable, high-quality, and diverse clothing options, evolving into a global fashion empire with 1,900 stores worldwide and ambitions to become the leading global clothing retailer.

UNIQLO, not originally an American fashion brand, has globally expanded as a Japanese brand. It gained prominence by offering simple, functional, and versatile clothing appealing to a broad customer base. Collaborating with renowned designers and celebrities such as Jil Sander, Alexander Wang, and Pharrell Williams, UNIQLO has created exclusive collections.

The brand has invested in innovative technologies and fabrics, including HEATTECH, AIRism, and Ultra Light Down, providing comfort and performance. Adopting a fast and flexible supply chain enables UNIQLO to respond promptly to changing customer demands and market trends. Flagship stores in prominent locations like New York, Los Angeles, and San Francisco contribute to enhancing brand awareness and visibility.

The popular product range for men and women includes:


  • Airism T-shirt
  • UT (Graphic T-shirt)
  • Dry-Ex Crew Neck Long Sleeve T-shirt
  • Oxford Slim Fit Long Sleeve Shirt
  • Hybrid Down Parka


  • Airism T-Shirts
  • Heattech T-Shirts
  • UT (Graphic T-Shirts)
  • Jeans
  • Leggings

3. Levi’s

  • Headquarters: San Fransisco, California, USA
  • Product Range: Topwear, Bottomwear, Accessories, Innerwear, Activewear, Sweaters, and Jackets
  • Price Range: $9.98-$298
  • Market Revenue: $6.125B

Levi’s ranks third as one of the most famous American fashion brands. It was founded by Levi Strauss, who came from Germany to San Francisco in 1853. He sold clothes and other goods to people in the West.

In 1873, he and a tailor named Jacob Davis invented blue jeans with metal rivets. They got a patent for their idea and started making jeans for workers and miners. Levi’s became very popular and expanded to other countries and products. Levi’s is still a leader in denim and casual wear today.

Levi’s gained public popularity because they made jeans that were durable, comfortable, and stylish. They also marketed their jeans as a symbol of American culture and freedom. Levi’s jeans were worn by celebrities, musicians, and rebels who influenced fashion trends.

Levi’s also adapted to changing customer preferences and created new products and designs. The brand became more than just a clothing brand; it became a lifestyle brand that people around the world wanted to be part of.

Here are some of the most popular products for both men and women from Levi’s:


  • 501Original Fit
  • 511Slim Fit
  • 512 Slim Taper Fit
  • 514 Straight Fit
  • Trucker Jacket


  • 501 Original Jeans
  • Ribcage Straight Ankle Jeans
  • Wedgie Straight Fit Jeans
  • 724 High-Rise Straight Jeans
  • Graphic T-shirts

4. Old Navy

Old Navy
  • Headquarters: San Fransisco, California, USA
  • Product Range: Topwear, Bottomwear, Sleepwear, Innerwear, Activewear, Sweaters, Accessories, and Jackets
  • Price Range: $10- $70
  • Market Revenue: $2.13B

Old Navy, a subsidiary of Gap Inc., was established in 1994 as an economical alternative to Gap, initially named Gap Warehouse. “Old Navy” originated from a Parisian edifice. The brand swiftly expanded, gaining popularity for its reasonably priced and stylish attire.

Old Navy extended its reach to include stores in Canada, the Philippines, and Mexico, concurrently introducing novel offerings like Performance Fleece, The Rockstar, and Old Navy Active. In 2021, it pioneered BODEQUALITY, an initiative ensuring uniform pricing for all sizes and styles in women’s apparel.

The acclaim Old Navy garnered stemmed from its combination of affordable pricing and up-to-the-minute styles catering to a diverse customer base. The brand distinguished itself with vibrant and imaginative marketing campaigns that resonated across generations and cultures.

Noteworthy advertisements featured celebrities such as Morgan Freeman, Julia Louis-Dreyfus, Amy Poehler, and Snoop Dogg. Additionally, Old Navy’s innovative products, including Performance Fleece, The Rockstar jeans, and Old Navy Active, gained widespread popularity. The brand also championed social causes, advocating for LGBTQ+ rights, body positivity, and environmental sustainability.

These are the most popular products for both men and women from Old Navy are:


  • Daily wear T-shirts
  • Henleys
  • Polo shirts
  • Sweatshirts and Hoodies
  • Jeans, Joggers


  • High-Waisted PowerSlim Straight Jeans
  • Mid-Rise Rockstar Super Skinny Jeans
  • Curvy Boyfriend Jeans
  • Printed Relaxed Crew-Neck T-Shirt
  • Waffle-Knit Henley Top

5. Amour Vert

American Fashion Brands
  • Headquarters: San Fransisco, USA
  • Product Range: Topwear, Innerwear, Activewear, Loungewear, Outerwear, and Accessories
  • Price Range: $30-$400+
  • Market Revenue: $976.3K

Not many people are familiar with this brand, but it stands as one of the most popular American fashion labels for women. Amour Vert, an eco-friendly fashion brand, was founded by Linda Balti and Christoph Frehsee in 2009.

The couple, who crossed paths at a trade show in Abu Dhabi, were spurred by the environmental impact of the clothing industry. Motivated to make a difference, they decided to establish a line of stylish, sustainable, and affordable garments.

Amour Vert utilizes organic and recycled materials, manufactures the majority of its clothing in the US, and collaborates with designers and celebrities to promote its vision. Over the years, Amour Vert has evolved into a successful online and offline retailer, boasting a presence in more than 20 stores across the country.

The dedication of Amour Vert to sustainable practices is a foundational principle and a distinctive feature. The brand prioritizes environmentally responsible production methods, incorporates organic and recycled materials, and champions supply chain transparency.

Amour Vert provides fashionable, classic, and high-quality apparel, with elegant and modern designs that appeal to a broad spectrum of consumers while maintaining a consistent brand identity.

The recognition of Amour Vert has been heightened through celebrity sponsorships from notable figures like Olivia Palermo, Gwyneth Paltrow, and Emma Watson. Additionally, the brand frequently collaborates with other eco-friendly designers and brands. These factors have contributed significantly to its ascent to prominence as a fashion brand.

Since this a brand that only sells women’s clothes, their popular products are:


  • Pima Cotton V-Neck Tee
  • The Tencel Relaxed Shirt
  • The High-Waisted Ankle Straight
  • The Tencel Wide Leg Pant
  • The Linen Tie-Waist Shorts


In conclusion, we’ve spotlighted the top 5 popular and budget-friendly American fashion brands. We’ve looked at their histories, explored the array of products they provide for both men and women and outlined their price ranges.

We trust this blog assists you in selecting the finest American fashion brands that deliver quality at a reasonable cost. Thank you for reading our blog!

Sushmita Nibandhe

Also Read: Top 5 Clothing Brands in the USA for Budget-Friendly Fashion


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