When a small business needs help with online promotion, the owner first turns to the latest emerging trends in web technologies. While using social media, blogs, forums, web resources, and other channels for user interaction and communication, one must not forget about different types of advertising and other marketing tools. Recently, full-scale digitalization has also started to include artificial intelligence, data analytics, machine learning, and the internet as a whole. For the plumbing niche, this is also a significant leap forward to grow and become more popular.
To improve operational efficiency and productivity, it is important to get people talking about the business. This requires a comprehensive approach — digital marketing for plumbers — combined with other web-based tools that can help increase income and sales. The process of building a strategy should not drag on for months. The most effective approach is to assemble all digital solutions as quickly as possible and move straight into the promotion phase.
What should be included in a marketing plan for promoting a plumbing business?
Various up-to-date web technologies regularly help businesses, even in the plumbing sector — gather, verify, and analyze information. This gives them a clearer understanding of who their customer is, how to reach a wider segment of the target audience, which market to enter, how to make that “entry” effective, what to focus on, and so on. The professional team at Elit-Web Internet Marketing Agency can help with this. Only competent specialists are capable of expertly developing a marketing plan for promotion in the shortest possible time.
For example, today it is quite possible for a plumbing or any other business to develop a smart, customized strategy for promotion in as little as 14 days (2 weeks). Here’s what should be considered:
- Creation. This is the very first stage (lasting approximately up to 7 days), where everything begins. It’s essential to define the main goals, and target audience, and understand all aspects of brand positioning. If we’re talking about a plumbing business, then the focus should be on its niche specialization and the fact that its services will only be used by those customers who specifically need help, products, or services in this area. Depending on which channels are included in the strategic plan, one can expect an approximate increase in customer numbers (give or take 20%), a more engaged audience, and a clear differentiation from competitors.
- Implementation. The collection of various commercial offers is what the second stage entails (lasting 3–5 days). This step is supported by actions such as establishing a financial budget. Essentially, a plumbing business must stick to clearly defined goals and objectives, achieve them using modern digital tools, and stay within the financial investment limits of the business project. At this stage, the “creative output” depends heavily on the expertise of professionals who handle the promotion of the company or brand in the online space.
- Adjustment. Carrying out additional procedures to fill in any gaps in the strategy takes minimal time (around 1–2 days), but it’s still time that must be allocated. Fixing errors, making corrections, and adding missing elements — this is what needs to be done after implementation (once it becomes clear that something was overlooked by the experts). Adjustments help address many “gaps” in the development of a smart, individualized business marketing strategy.
- Management. This stage is more about oversight and monitoring (lasting 14+ days or more). It is crucial to carry out the preparatory phases carefully before moving on to further steps for optimizing and promoting the plumbing business or any other. This includes conducting monitoring, analytics, a full review, and an audit of informational data, which will later guide the project’s online promotion.
In essence, the “writing” and development of the strategy is not the longest phase in the promotion process, and this is a factor worth keeping in mind.
How else can the 4 stages of building a marketing strategy be described?
In the first stage, additional attention should be paid to steps such as setting goals for the return on financial investments and more. In the second stage, the work must be planned as precisely as possible. In the third stage, everything is quite clear — it’s necessary to add what was missed, overlooked, or forgotten. In the fourth stage, it’s important to understand that, in terms of strategy, this is the final step, after which promotion can continue for a very long time.
For example, the SEO process may take 6 months or more, while PPC campaigns may require 2–3 months to achieve the desired results. In any case, once the strategy is developed, it’s important to remember that promoting a plumbing business can continue for a year, two, three, or even longer (coming back to the beginning — it all depends on the goals that were set).
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