Six marketing executive leaders have recently launched Independent Digital Audit (IDA). The aim behind the move is to keep online agencies and developers accountable. These audits will be accessible to small and medium-sized enterprises (SMEs). This initiative will save thousands of dollars of these firms and will increase the transparency in today’s hazy digital marketing world.
What is Independent Digital Audit (IDA)?
An independent auditor is a nonpartisan person who is not associated with the company, however, he is appointed by the company with the consent of the board of directors. He may be a Chartered Accountant or Certified Public Accountant.
IDA is a quick, safe, simple, and cost-effective audit. After going through online marketing assets, for example, the website, paid ads, and SEO, it delivers actionable recommendations for results. It is a clear, customized action plan without any string or upselling. IDA also offers to review and improve the online visibility and performance of SMEs, providing bespoke reports containing clear and actionable advice on how to improve return on investment.
A Catalyst for Change
Small and Medium-sized Enterprises (SMEs) are often overwhelmed by their dependence on digital channels and lack the time, budget, or know-how to improve it. IDA acts as the essential service to rectify small businesses’ inaccessibility to honest, transparent, and affordable digital help.
While explaining the benefits of IDA, Slingshot CEO Simon Rutherford said, “There are lots of search engine optimization, search engine marketing, and Google specialists in the market, none of them looks at the whole picture in detail nor provides a priority list of what needs to be fixed. IDA provides honest feedback of what is working and what is not.” IDA is important to protect the brand and identify the efficiency opportunities to become a catalyst for a change.
Numerous small business owners are not aware of their online customers, since an online platform brings a level of anonymity to the purchase cycle. The IDA audit gives these business owners a first-hand glimpse of who they are and what are their needs and wants. This is crucial to building their business plan and growing their online e-commerce channel. Data speed and controls will optimize the role of an independent audit.
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