The USA Leaders
August 13, 2025
Louisville – Kentucky Fried Comeback is bringing backeveryone’s beloved KFC potato wedges nationwide on August 18, 2025, after a five-year hiatus. Originally discontinued in 2020, they were replaced by the Secret Recipe Fries, which will continue to be available alongside the wedges.
Customers can enjoy potato wedges as a side, swap them for other sides, or dive into new combo offerings. One of the standout options is the Wings & Wedges Fan Favorites Box, featuring 10 Hot & Spicy Wings, 12 KFC Chicken Nuggets, potato wedges, four biscuits, and four dipping sauces for $20.
The return of the wedges is a limited-time offer. Both the wedges and Hot & Spicy Wings will be available while supplies last, and pricing may vary by location.
Fan Power and Strategic Play for KFC Potato Wedges!
KFC has been listening closely to its customers. The return of potato wedges comes after years of passionate social media campaigns, fan petitions, and an overwhelming demand from KFC lovers who missed this fan favorite. According to company spokespeople, potato wedges were one of the most requested items since they were discontinued in 2020.
Earlier in 2025, KFC tested the return of wedges in select locations in Tampa, Florida. The results were overwhelmingly positive, with the product selling out quickly. This successful test led to the decision to roll the wedges out nationwide.
The return of potato wedges is part of KFC’s “Kentucky Fried Comeback”—a strategic initiative designed to reconnect with customers by bringing back iconic menu items. But KFC isn’t just relying on nostalgia; this is also a response to shifting customer preferences and increasing competition in the fast-food space.
Catherine Tan-Gillespie, President of KFC U.S., said, “Wedge-lovers, we heard you—and we agree it’s been five long years without wedges. But the wait is over. This isn’t just a nostalgic nod. It’s an example of how we’re turning feedback into action as we chart our Kentucky Fried Comeback.”
What Makes KFC Potato Wedges So Special?
- Signature Texture: The KFC potato wedges are adored for their perfect balance of crispiness on the outside and a soft, fluffy interior. Fans frequently highlight the satisfying crunch that accompanies each bite, which sets them apart from typical fast food fries.
- Unique Flavor Profile: Seasoned with KFC’s signature blend of spices, these wedges deliver a savory, slightly spicy taste that perfectly complements KFC’s signature fried chicken. This distinct flavor profile gives them an edge over the standard fries found in most fast-food joints.
- Hearty and Satisfying: Unlike thin fries, the wedges are more substantial and filling, making them a hearty side dish that pairs well with other KFC menu items. They provide a satisfying alternative for customers who want more than the usual side.
- Nostalgia Factor: First introduced in the mid-1990s, these wedges quickly became a staple in many customers’ KFC experiences. For long-time fans, the return of these wedges is a walk down memory lane, evoking fond memories of the late 1990s and early 2000s.
- Versatility: KFC’s potato wedges are versatile enough to pair with any meal, whether it’s the signature fried chicken, Hot & Spicy Wings, or chicken nuggets. Their crispy exterior and absorbent interior make them the perfect choice for dipping in sauces.
How Will KFC’s Menu Strategy Evolve with the Return of Potato Wedges?
1. Rebuilding Brand Loyalty with Customer-Centric Decisions
By listening to customer feedback and bringing back the potato wedges, KFC is aiming to reignite the loyalty of long-time fans and strengthen its connection with new ones. This move also ties in with the broader “Kentucky Fried Comeback” initiative to rekindle customer enthusiasm for KFC.
2. Diversification and Depth in the Menu
Rather than eliminating Secret Recipe Fries, KFC is giving customers the choice between both wedges and fries. This strategy adds variety to the menu, giving fans more options and potentially attracting new customers who appreciate having choices.
3. Competitive Market Positioning
In a bid to recapture market share, KFC’s return of the potato wedges mirrors successful moves by other fast-food chains that’ve reinvigorated their brands by reintroducing old favorites. With increased competition from other chicken brands, this move serves as a powerful reminder of KFC’s classic, fan-loved menu.
4. Tapping into Promotions and Seasonal Campaigns
By linking the return of the wedges to a broader marketing push, including deals like the “Wings & Wedges Fan Favorites Box” and back-to-school promotions, KFC is set to generate buzz and increase store traffic. These offers are strategically timed to maximize customer engagement.
Beyond Potato Wedges: The Kentucky Fried Comeback Continues
As part of the broader “Kentucky Fried Comeback,” KFC is also introducing new items to the menu. Alongside the wedges, KFC is bringing back its Hot & Spicy Wings on August 18, adding another fan-favorite to the menu. Other promotions include:
- $3.99 KFC Chicken Sandwich
- $20 Wings & Wedges Fan Favorites Box
- 20 Wings for $20 (starting September 4)
- $10 Tuesdays deals
KFC is also introducing a new fried pickle item for the summer menu, tapping into the pickle trend seen across fast food chains.
Conclusion: A Brand Reconnecting with Its Roots
With the return of the potato wedges, KFC is not just catering to nostalgia; it’s executing a calculated strategy to engage loyal customers and drive new business. This move reflects a keen understanding of the market and a brand that isn’t afraid to listen to its fans.
The wedge comeback is not just about food—it’s a clear sign that KFC is committed to revitalizing its image and regaining market dominance.
The message is clear: KFC isn’t just about fried chicken—it’s about delivering the taste that people love, in a way that keeps them coming back for more.
