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William Reed


William Reed: From Corporate Pilot to CEO – A Multifaceted Education Leader

William (Bill) Reed, Ph.D. is a seasoned professional with a diverse and accomplished career spanning aviation, air traffic control, entrepreneurship, academics, and corporate management. With seven years of experience as a corporate jet Captain, serving executive clients across the U.S., the Caribbean, Canada, and Mexico, he developed precision and client relations expertise.

Transitioning to the Federal Aviation Administration (FAA), Bill served as an Air Traffic Controller in major hubs like Chicago and New York, bringing a unique perspective to the dynamics of airspace management. In 1981, he ventured into entrepreneurship, owning multiple businesses and organizations. For 17 years, he actively participated in business development, emphasizing training and development for salespeople and managers.

His corporate journey continued with nearly two decades in management roles, culminating in his position as the Executive Director of Sales for a division within a $2.5 billion sales organization. Throughout his career, he played a pivotal role in developing sales and management personnel, shaping organizational behavior, and providing leadership at both the frontline and executive levels.

Beyond his professional endeavors, William pursued academic excellence, earning a Bachelor of Science in Technology, followed by a Master of Science in Management. He attained a Ph.D. in Management Performance and Leadership, integrating academic insights with practical business acumen.

With over 24 years of experience in graduate-level teaching, Bill has seamlessly adapted to online education models. His unique blend of hands-on experience and academic knowledge positions him as a valuable asset, ready to contribute to the course and share insights gained from a rich and multifaceted career.

Global Leadership in Higher Education Transformation

Bill, the President and CEO of LIGS University, has been leading the institution through a transformative phase for the past 18 months; estimating 12-18 months remaining in this journey. His leadership focuses on a strategic initiative to appeal to international students from diverse regions, such as Africa, India, Central Europe, South America, and Indonesia. Under his guidance, the university is undergoing a significant transition, aligning its programs with the specific needs of learners to enhance both their professional careers and personal knowledge.

Bill oversees the comprehensive transformation of the university, ensuring that its academic offerings resonate with the global student community. He plans strategically to attract and cater to international students, tailoring programs to address the unique requirements of learners in different cultural and geographical contexts.

Bill also shapes the curriculum to meet the evolving demands of students, aligning educational content with industry trends and global perspectives. He leverages his extensive experience in both business and academia to bridge the gap between theory and practice, providing students with a well-rounded education that enhances their employability.

Furthermore, Bill fosters partnerships and collaborations with educational institutions, businesses, and organizations in the target regions. This collaborative approach ensures that the university remains responsive to the dynamic needs of the international student body and establishes a global network for educational and professional opportunities. Bill continues to provide private coaching for online professors seeking to fine-tune their skills in the online academic world. Additionally, Bill is a partner in Doctoral Achievement Program LLC: a doctoral-level program focusing on learners with considerable course work completed towards their doctoral degree; but still need to finish their dissertation.

Transformative Journey and Global Commitment

LIGS University, founded 17 years ago as the London International Graduate School, has embarked on a transformative journey that reflects its commitment to global education. The university relocated its headquarters to Honolulu, Hawaii, about 12 years ago, maintaining its operations office in Central Europe, thereby establishing a unique blend of academic excellence and a tropical, and global, setting.

LIGS University’s mission centers on business courses and programs, distinguishing it as an institution dedicated to nurturing expertise in the dynamic field of business. The university offers a comprehensive educational spectrum, from bachelor’s to doctorate degrees. This inclusivity enables students to pursue a seamless educational journey within the institution.

LIGS University also emphasizes personalized attention. Students experience an educational environment that recognizes and addresses their unique needs and aspirations. The university’s motto, “education without borders or limits,” captures this philosophy, emphasizing a commitment to breaking down barriers and providing a holistic learning experience that transcends conventional constraints.

Bill’s Distinctive Leadership in Education

Bill, a successful education leader, has a rich and diverse background spanning 26 years in the education sector. He has held various positions in business schools in the US and internationally, gaining a comprehensive understanding of the educational landscape. This versatility enables him to navigate complexities and make informed decisions that drive positive outcomes.

Bill’s global perspective, cultivated through his international roles, sets him apart. This broad worldview is a valuable asset in today’s interconnected educational environment, as it can address the diverse needs and expectations of students from different cultural backgrounds. Bill’s adaptability is evident in his commitment to staying abreast of current teaching methods and technology. This quality ensures that the educational experience under his leadership is relevant and aligned with the evolving dynamics of the education sector.

Bill’s success stems from a profound understanding of current student needs, reflecting a student-centric approach. He tailors educational strategies to meet the evolving aspirations and challenges of students, creating an environment where they can thrive academically and personally.

Bill’s leadership goes beyond the academic realm. He helps students reach their career goals, personal lives, and academic journeys, underscoring a holistic approach to education. He fosters an environment that nurtures well-rounded individuals by recognizing the interconnectedness of personal and professional development.

A defining quality of Bill’s leadership is his dedication to continuous learning. He stays current with teaching methods and technology, setting an example for educators and ensuring that the institution he leads remains at the forefront of educational innovation.

Overcoming Obstacles in Technology, Processes, and Services

As a leader, Bill faced several challenges, including outdated technology, manual processes, and sluggish student services. These obstacles hindered a streamlined and efficient learning experience. Bill showed strategic leadership by implementing targeted solutions to overcome these challenges.

Outdated technology requires a forward-thinking approach. Bill recognized the importance of technological advancements in education and engaged in newer, more efficient technologies, including artificial intelligence (AI). This initiative modernized the learning environment and enhanced the educational experience for students by incorporating contemporary tools and platforms.

Manual processes were another challenge that Bill tackled head-on. He understood the inefficiencies of manual workflows and introduced internal processes to automate and streamline administrative and academic functions. This transition increased operational efficiency and freed up resources for more value-added activities, benefiting faculty and students.

Slow services to students impeded their learning experience. Bill prioritized service delivery enhancement. He brought in new professors aligned with the institution’s commitment to academic excellence and student success, ensuring timely and quality student support. This move addressed service speed and improved the learning environment.

Proactive Measures for Educational Inclusivity and Affordability

Bill takes a proactive approach to addressing key challenges. One prominent issue is aligning educational offerings with the diverse needs of students, especially those with prior experience. The university has introduced new programs to cater to students’ specific needs, allowing them to build on their existing knowledge and experience. This strategic adaptation ensures that education is relevant and valuable, acknowledging the varied backgrounds of the student body.

Another critical challenge is the increasing cost of tuition. The university is reevaluating its tuition structure, making education more affordable for a broader demographic. The commitment to affordability extends further through multiple scholarships funded by the institution. These scholarships alleviate financial burdens, ensuring aspiring students can access quality education without financial constraints.

The biggest challenge, therefore, is balancing high-quality education and accessibility for a diverse student population. The university addresses this challenge through ongoing evaluations of tuition structures, tailored programs, and scholarships. Bill seeks to foster an educational environment where financial considerations do not impede students’ aspirations by continually adapting and finding innovative ways to enhance accessibility.

Cultivating Work-Life Balance and a Family-Oriented Environment

Bill emphasizes a balanced work-life relationship, recognizing the demanding schedule of the university’s international scope. LIGS University fosters a family-oriented environment, evident in meetings where families and even children of workers are welcome. This unique approach includes flexible scheduling, accommodating the diverse needs of employees, and aligning with the multiple time zones of the university.

The commitment to flexibility facilitates a supportive work environment and enables efficient assistance to learners across different time zones. With a globally distributed workforce, LIGS University ensures timely support for learners by leveraging the diverse locations of its employees.

The leadership team’s diverse locations, spanning the United States, Hawaii, South America, Europe, and Africa, reflect the university’s dedication to maintaining relationships with the countries and regions it serves. This global perspective is pivotal in understanding and addressing the diverse needs of learners worldwide.

Navigating the Educational Landscape in the 21st Century

Bill offers insightful advice for aspiring leaders, drawing from his extensive experience. He emphasizes cultivating an open mind toward new and technology-based learning. Acknowledging technology’s transformative role in education is crucial for staying relevant in an ever-evolving landscape.

Furthermore, Bill highlights adopting a global vision. As education becomes increasingly international, future leaders should be attuned to the changing needs of students worldwide. This involves understanding and catering to the diverse requirements of students from various cultural backgrounds, globally and locally.

Addressing the evolving nature of the business landscape is another crucial piece of advice. Bill encourages future leaders to be adaptable, meeting the needs of global companies and local businesses entering larger markets. This adaptability ensures that educational institutions align effectively with the dynamic demands of the business world.

Bill considers practical experience a cornerstone for effective leadership. Gaining insights from past events equips leaders to identify and proactively address future challenges. This foresight is invaluable in navigating the complex and ever-changing educational landscape.

Bill emphasizes staying current with business knowledge as an essential trait for future leaders. Maintaining a deep understanding of current trends and issues in the business sector enables leaders to correlate business insights with the effective management of educational institutions.

In addition, Bill underscores maintaining constant contact with student needs. Establishing continuous communication ensures that educational institutions remain responsive to the current requirements of students. This approach is vital for creating educational experiences that meet academic standards and prepare students for success in their personal and business lives.


“The institution must maintain constant contact and a real picture of what the students need in the current world to get ahead in their lives and in their business.”

Also read: The 10 Influential Education Leaders, 2024


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