You’re ready to unleash new ideas and spark innovation in your community with a TEDx event. And you’re not alone. There have been more than 13,000 TEDx events held in over 150 countries around the world to date! But the first step to spreading inspiration is to promote your event to more people. Here are five ways to promote your next TEDx event to the community.
Send email updates
Email is the quickest way to reach potential attendees directly. Because you can send personalized emails directly to recipients, email is still considered one of the most effective marketing methods in 2023.
However, you can’t simply send some text-only emails and hope people will attend your event. Your emails are a representation of your event, so they have to be good.
Since you’re busy planning a TEDx event, you likely don’t have time to design incredible email layouts from scratch. Luckily, there are hundreds of free speaker email templates available from websites like PosterMyWall. Simply choose the design that best fits your event’s style, customize it to your liking, and you’re ready to send to your contact list.
Templates are the best way to promote your next TEDx event via email.
Work with influencers
Influencers aren’t just for fashion and video games; they work in many different industries and are one of the best ways to promote your next TEDx event.
Influencers have large, dedicated followings in specific niches. All you have to do is find an influencer in a niche that aligns with one of the topics covered in your TEDx talk and make a deal. They’ll spread the word to their online followers, which could potentially be thousands or even millions of people! And since all their followers are already interested in the niche, there’s a better chance they’ll want to attend or tune in virtually.
If you find an influencer who’s an expert in a specific field, you could even ask them to join your TEDx event as a presenter. Then they’ll work that much harder promoting your event because they’d be a part of it.
Get social on social media
If you want to reach a lot of people in 2024, head to social media. With an astounding 302 million active users in the U.S. alone, social media is one of the most powerful marketing forces.
Of course, with all those users, there’s a lot of competition for attention. When you’re ready to promote your next TEDx event, create regular, high-quality posts. The more consistent your posting schedule, the less likely people will be to forget about your event.
It’s also a good idea to go beyond your own page and interact with others online. Join community groups with similar interests to topics discussed in your TEDx event and actively engage with other users. The more you spread the word on social media, the more likely people will tune in to your event.
Notify potential attendees of every new speaker confirmation
A major part of any marketing campaign is to keep your messaging top of mind for your target demographic. You don’t want to send one promotion that they could easily forget about; you want to constantly remind them about your event and build excitement all the way to the finish line.
Since the main attraction to any TEDx event is the speakers, make sure you keep potential attendees up to date whenever you confirm a new speaker. Any time you confirm a speaker, blast the message on email, social media, and on your website.
Not only do these updates keep your event top of mind with regular touchpoints, but it also builds that excitement, ensuring more people will attend your next event.
Upload videos in the proper format
Just because your event is over doesn’t mean the promotions have to be. You’ll likely want to host another one down the road, and you can use your current TEDx event to promote the next one.
Take the time to film your TEDx talks with quality in mind and upload the videos to your YouTube channel — and create one if you don’t have a channel already. Fill out all the information on the video to make sure it can be easily found by users:
- Write a creative title
- Fill out a detailed description
- Complete a bio for each speaker, including what makes them an expert in their field
- Upload videos to the TEDx YouTube channel
- Include proper tags and hashtags
Once your video is live, you should also send the link to everyone on your email list and promote it on social media. When people see how amazing your TEDx event was, they won’t be able to wait for the next one!
Make your next TEDx event the best yet
TEDx events are all about coming together as a community to share new ideas and foster creativity and innovation. To achieve that goal, you need to gather the community!
When you’re ready to promote your next TEDx event, start with some amazing email templates, work with industry influencers, engage with users on social media, share each new speaker confirmation, and upload your videos to the internet in the proper format. The more you spread the word, the more attendees you’ll have at your next event!
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