Retail can be a challenging space to operate in. Finding customers willing to purchase your products or services with so much competition locally for the average consumer’s dollar requires careful marketing and strategizing. Equipped with the best visual marketing ideas in retail, you can be creative and innovative and reach customers new and future. Visuals matter as much as any other element in marketing.
Here are some ideas to get you started on your retail visual marketing plan.
Simple, Bold Window Displays
Use bold colours and a themed décor arrangement for your retail window display. The arrangement should also reflect seasonal trends or promotions you may be hosting.
Live Product Demonstrations
Set up an in-store product demonstration or a shortened version of an instructional class. The more people you bring into your store, the more likely that is to lead to sales. Use engaging visuals, hands-on experiences, branded backdrops, and free information to attract more eyes to your retail location.
Create Selfie Spots In-Store
Design product displays or photo-worthy areas with props, murals, and signage. Encourage customers to take photos and selfies and post them online, linking your store to them. Offer incentives to customers who tag your brand.
Match the Time of Year
Create a visual theme that reflects the time of year and what’s current in the community. Blend this influence into your visual, whether it’s a holiday, seasonal change such as summer, or a local community event.
Display Dynamic Digital Signage
Use dynamic digital signage software to showcase your products in the right light. Highlight relevant sales and new arrivals or use these interactive screens to bring new customers in and keep them in-store.
Install Video Walls of Varying Sizes
Large-scale video walls and multi-screen digital signage arrangements can captivate a new customer. Use high-resolution graphics and content that is manageable for the eyes.
Install QR Codes
Use QR codes throughout your store to link to product demos, how-to guides, product specs, and more. This is another way you can use interactive displays and digital signage.
Arrange Product Displays
Your packaging and products should be displayed in a visually striking way. Consider how you can format dedicated displays in your store while efficiently using store space. Many stores use pyramid stacking or cascading layouts to maximize the visual effect.
3D Signage
3D signage gets a brand noticed. There are many ways to do 3D signage, including dimensional lettering, wall props, and other artistic expressions that pop out from the wall, ceiling, or floor.
Light Your Products Right
Use spotlights and targeted lighting throughout your retail store to feature products and guide customers’ eyes toward specific areas. This approach to lighting can create a dynamic ambiance.
Use Quotes And Keywords
Display motivational quotes and use keywords in a font style that suits your target audience. This will associate your brand with the text and help align your retail store with the customer’s feelings when reading or seeing these words.
Tell a Story in a Single Image
Storytelling is your best marketing tool. Tell a visual story. If all you have is a single image, think about the story you can tell with a still. Use your customers’ values, philosophies, and internal narratives as a starting point.
Share Video on Social Media
There is no bigger star in visual marketing than video content. Nearly every retail business focusing on social media uses video content to expand its reach. Capture and edit short-form video content in-store—such as a behind-the-scenes look, a quick hello, or something similar—and release it on social media to get users interested in coming to the store.
Virtual Try-Ons
Use augmented reality to virtually try on different products and see if they fit customers. This style of in-store marketing is most common in clothing-based retail but is not exclusive to it.
Share Video Tutorials
How-to demonstrations or similar video tutorials on a product you sell can easily help close the deal. Seek out video tutorials for your products or make your own.
Infographics
Use infographics to explain products on social media, in-store, and across your marketing materials. Use graphics like infographics to convey complex concepts in your content marketing strategy.
Floor Graphics
Get more from your flooring with unique floor decals or an epoxy floor coating, adding more excitement to your retail space. Use subtle marketing on your floor to guide customers to different store sections or help highlight sales zones.
Non-Standard Displays
Another way to grab attention is a non-standard display. It could be a motorized display, a turntable, an abstract shape, or something different based on its size, scope, or some other detail that makes it feel unique and attractive to the average shopper.
Also Read: The Bright Side of Business: Neon Signs as a Marketing Power Tool
