Interviewer: Sergey, for readers who are new to A1 SolarStore, how do you introduce the company today?
Sergey Fedorov: We’re a niche marketplace for energy solutions. We started in solar—panels, inverters, batteries—but we’ve grown into a platform where homeowners, contractors, and suppliers connect around complete energy systems. Think off-grid setups, backup power, roofing components, even HVAC add-ons like air conditioners and generators—all in one place.
Interviewer: You mentioned you began with solar. What changed?
Sergey: The market—and our customers—pushed us to think bigger. Solar hardware was our foundation, but people wanted comfort and resilience: cooling, reliable roofs, storage, backup. So we expanded our catalog and services to cover the whole stack of home energy and comfort, not just panels.
Interviewer: What makes A1 SolarStore a “niche marketplace” versus a traditional distributor or a general e-commerce site?
Sergey: Focus and enablement. We curate energy products and make them easy to buy, integrate, and support. On the partner side, we offer straight-line pricing—no listing charges or hidden advertising fees—simple catalog uploads via spreadsheet/API/manual, built-in marketing boosts, and a dedicated account manager. It’s a marketplace built specifically for energy brands and pros.
Interviewer: Where does off-grid fit into your vision?
Sergey: Front and center. A lot of customers want independence: cabins, barns, ADUs, or just better outage resilience. We help them compose full off-grid systems—panels, hybrid inverters, batteries, controllers—and the related comfort tech.
Interviewer: Beyond product, how do you help homeowners actually get projects done?
Sergey: Our Contractor Program matches homeowners with vetted contractors. Homeowners can request help for solar installation and related work; contractors get free leads for services like roofing, EV charging, energy storage, and more. It bridges that last mile between “I bought it” and “it’s working on my roof.”
Interviewer: And for professionals—manufacturers, distributors, brokers, solo sellers—why join?
Sergey: Reach and speed. You plug into a ready-to-buy audience across the continental U.S., go live fast, keep control of pricing, and get real human guidance to optimize conversion and margin. There’s no setup fee, and we coordinate returns and warranty workflows with you.
Interviewer: Are you still “just” solar at heart?
Sergey: We’ll always love solar—but we’re becoming much more than a solar-panel distributor. We’re building an energy marketplace that keeps adding categories and inventory, from roofing tiles and underlayment to air conditioners and generators, so customers can design comfortable, resilient homes.
Interviewer: What does growth look like on the logistics side?
Sergey: Fast shipping and nationwide pickup options are a big part of our model, supported by a wide fulfillment network and 24/7 pricing and availability updates. That lets us scale assortment while keeping delivery practical.
Interviewer: Tell us a bit about the founding story and your role.
Sergey: Alexey Kruglov and I founded A1 SolarStore in 2017 to make clean energy simpler and more accessible. I serve as co-founder and CTO, focusing on the product and marketplace experience that connects buyers, sellers, and contractors.
Interviewer: What’s next on your roadmap?
Sergey: More categories, deeper inventory, and smarter tooling for both sides of the marketplace. For sellers, richer analytics and promotional levers. For homeowners, clearer system-building flows for off-grid and hybrid installs. And we’ll keep growing the contractor network to ensure projects move from cart to completed. Interviewer: Final call to action?
Sergey: If you’re a homeowner, start with your goals—off-grid freedom, lower bills, or comfort upgrades—and use our catalog and contractor matching to build a plan. If you’re a manufacturer or distributor, apply to list your catalog and tap our audience with transparent economics. If you’re a contractor, join to get qualified leads in roofing, solar, storage, EV charging, and more. Let’s build comfortable, resilient homes—together.
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