You have built a brand. Your store is running. You even send emails.
But… sales? They are not soaring.
What if the issue is not your product—but the person behind your campaigns?
According to HubSpot, email marketing delivers a 4200% ROI—that is $42 for every $1 spent.
But only if done right. And let us be honest—most emails? They are snooze-worthy.
This is where a Klaviyo specialist steps in. Not a freelancer who “knows a bit about flows”—
but someone who turns email marketing into your top revenue channel.
So—how do you find that person?
And more importantly, how do you not get burned doing it?
Let us walk you through it.
First—Why Do You Even Need a Klaviyo Specialist?
Before we jump into resumes and red flags—let us clarify why this hire matters.
A Klaviyo specialist is not just a software operator. They are a conversion engineer.
Here is what a real one brings to the table:
| Task | What It Means for You |
| Segmentation | Better targeting, fewer unsubscribes |
| Automation Flows | Sales on autopilot, 24/7 |
| A/B Testing Campaigns | Know what works—ditch what doesn’t |
| Copy That Converts | From “meh” to money |
| Reporting + Strategy | Stop guessing. Start scaling |
This is not email spam. This is email science.
And a Klaviyo email marketing expert knows how to write, test, and automate their way into your customer’s heart—and your profit dashboard.
And if you’re running a multi-channel brand? Consider pairing your email efforts with an Amazon FBA specialist who understands how to drive conversions both on and off Amazon. The right combination can turn browsers into buyers across every platform.
Where to Start Your Search?
You could post on Upwork. Or Fiverr. Or even LinkedIn.
But wait—
Not all Klaviyo specialists are created equal.
What you want is someone who lives and breathes email. Who is not figuring it out on your dime.
And ideally, someone who has driven results—not just “opened an account.”
Here are the best places to look:
1. Niche Agencies (like EComVA)
Brands like EComVA specialize in eCommerce virtual assistant services, including Klaviyo automation specialists.
They vet the talent. You get results without micromanagement.
Why choose them?
- Specialists matched by niche (beauty, apparel, tech, etc.)
- Flexible plans (hire per task or ongoing)
- Built-in accountability & support
They are not freelancers. They are plug-and-play pros.
2. Klaviyo’s Own Partner Directory
Klaviyo has a vetted partner network. That is where many legit experts hang out.
You will find:
- Verified Klaviyo campaign management consultants
- Case studies (sometimes!)
- Agency or freelancer options
But—expect premium rates here.
3. Industry Facebook Groups & Forums
Sometimes, the gold is hidden in comments.
Try groups like:
- Shopify Entrepreneurs
- Email & SMS Marketing Secrets
- Klaviyo Mastermind
Post your needs. The good ones often come recommended by peers.
Just remember: no contract = no accountability. Vet them well.
What to Look for in a Klaviyo Specialist?
Once you find a few candidates, do not rush. Dig deep.
Here is your Klaviyo Hiring Checklist:
| Must-Have Skill | What to Ask or Check |
| Flow Automation | “Show me a welcome flow you built” |
| A/B Testing Mastery | “What was your best subject line test win?” |
| Campaign Performance Reporting | “How do you measure success?” |
| Copywriting (yes, seriously) | “Can I see a sample of your campaign copy?” |
| Audience Segmentation Strategy | “How would you break up my list of 10k?” |
If they cannot walk you through their process—you might be paying for guesswork.
What Mistakes Should You Avoid When Hiring a Klaviyo Specialist?
Hiring the wrong person can cost you more than just a few bad emails—it can hurt your brand’s momentum and revenue. To make sure you land a Klaviyo specialist who actually knows their stuff, avoid these common traps:
| Mistake | Why It Is a Red Flag |
| Choosing based on the lowest price | You will often get generic templates, not strategy |
| No automation experience | They will miss out on high-ROI workflows |
| No mention of segmentation | Poor targeting = poor engagement and ROI |
| No case studies or past wins | You need proof—not promises |
| No understanding of analytics | You will not know what is working and what is not |
Bonus tip: If someone says “I can figure Klaviyo out”—run.
A real Klaviyo email marketing expert does not guess. They test, optimize, and scale with purpose.
A Quick Sample Test You Can Run
You want proof? Ask them to build a 3-step abandoned cart flow for your store.
Here is what a decent version might look like:
if customer.abandoned_cart:
send(“Hey, did something catch your eye?”)
wait(2 hours)
send(“Still thinking it over? Here is 10% off.”)
wait(1 day)
send(“Last chance to grab your cart!”)
Simple—but powerful.
And if they cannot deliver this in 24 hours? Bring on next.
What Tools Should a Klaviyo Specialist Be Comfortable With?
This is a big one—because great results are rarely just Klaviyo alone.
A true Klaviyo automation specialist usually plays in a larger marketing tech stack, and they need to be tech-savvy.
Here are some must-know tools that your expert should be fluent in:
| Tool | Purpose |
| Klaviyo | Core platform: flows, campaigns, segmentation |
| Google Analytics 4 | Tracks email-driven revenue and user behavior |
| Figma or Canva | Creates clean, mobile-first email designs |
| Zapier | Integrates Klaviyo with third-party tools like CRMs, forms, Shopify |
| Notion / Asana | Manages campaign timelines and workflows with your team |
This way, they are not just an email sender—they become your full-funnel email strategist.
Look for a Klaviyo campaign management pro who understands how these tools power results.
Pro Tip: Do Not Ignore Soft Skills
A Klaviyo automation specialist is not working in a vacuum. They need to align with:
- Your brand tone
- Your product messaging
- Your launch calendar
- Your creative team (or be the creative)
So, yes—communication and flexibility matter.
A lot.
The last thing you need is a brilliant but slow or unresponsive expert when Black Friday rolls around.
How EComVA Fits In?
If you are short on time—or patience—brands like EComVA fill this gap fast.
They do not just toss resumes at you.
They match you with the right Klaviyo specialist, based on:
- Industry
- Email goals (growth, retention, reactivation, etc.)
- Budget and timeline
And you get the peace of mind that comes with structured project management and delivery.
They make hiring feel like plugging in a growth engine.
What Happens After You Hire One?
Once your Klaviyo email marketing expert is onboarded—expect results fast.
Here is what the first 30–60 days might look like:
| Phase | Deliverables |
| Week 1–2 | Audit current flows, segment list |
| Week 3–4 | Launch 2-3 flows (cart, welcome, browse) |
| Month 2 | Test + optimize campaigns |
| Month 3 | Scale what works, kill what does not |
This is where the email marketing growth strategies come alive.
It is not about sending more—it is about sending smarter.
Final Thoughts: Hire for Strategy, Not Just Software
Anyone can click around Klaviyo.
But not everyone can build a system that sells while you sleep.
The right Klaviyo specialist will:
- Save you time
- Boost your email revenue
- Build you a long-term growth channel
The wrong one? Well—they will cost you more than just money.
So be picky. Ask the right questions. And if you need a head start—EComVA has your back (quietly but confidently).
“We believe the best hires do not just tick boxes—they build your business.”
— EcomVA
Ready to hire smarter, not harder?
Find a Klaviyo campaign management expert who knows how to turn words into revenue.
Also read: Recruiting the Best in Texas: Inside the State’s Competitive Hiring Scene
