Despite 2025, the search engine wars still rage. Google’s basically the kingpin, hogging almost 90% of the action, but Bing hangs in there at just under 4%.
“With these numbers, you may jump to Google and forget about Bing, but the stats do not tell the whole story. There is all this behind-the-scenes drama, tech upgrades, sneaky business moves, and people changing up how they search for stuff,” says Seth Price, founder and CEO of BluShark Digital.
Google and Bing have been leveling up, tossing in new AI tricks, getting scary good at local searches, and making marketers rethink their whole playbook.
If you want the real scoop on how these two stack up now, stick around because it gets more interesting than just numbers.
Google’s Mobile-First Approach vs. Bing’s Unified Indexing
Google finally went all-in on mobile-first indexing in 2024, so now your site’s mobile version is the main event. If your visitors are mostly on their phones, think about online shops or any local service, you really need to care about how your site looks and loads on mobile. If it is slow or ugly, say goodbye to rankings.
Bing checks out your site as a whole, doesn’t care if you are mobile or desktop, just wants the full picture.
Why does any of this matter? Well, if you chase mobile users, play by Google’s rules, or get left behind. But if your crowd is mostly behind a desk, Bing’s system might work in your favor. Bottom line: Do not copy-paste your SEO. Tweak your marketing game plan for each search engine if you really want to get noticed.
Google’s Core Web Vitals vs. Bing’s Technical SEO Focus
Google’s Core Web Vitals are the nerdy hall monitors of the internet, nitpicking over how fast your site loads, whether stuff jumps around on the page, and if users actually have an excellent experience there. Draggy sites with clumsy layouts will not succeed here.
Bing, on the other hand, is more chill but still expects you to have your act together. They care about things like your site’s structure not being a hot mess, making sure it works on phones, and that it does not take forever to load. However, they are not obsessed with all those micro-metrics like Google is.
So, if you are trying to impress both search engines, keep it simple: make your site fast, do not let stuff jump around, and make it easy to navigate.
Google’s Backlinks Quality vs. Bing’s Trust Signals
Backlinks are a big deal for Google and Bing, but they judge them differently. Google is all about quality over quantity. They want solid, relevant links from respected sites. If you score a backlink from, say, The New York Times, you are golden. But if you load up on sketchy, random links from who-knows-where, Google may not take you as seriously.
Bing is unique in its own way. Sure, they care about backlinks, but they are really into trust signals. Stuff like old-school domains, exact-match URLs, and those fancy .edu or .gov links are among its favorites. Basically, if your links look trustworthy, you are in Bing’s good books.
A Mixed Strategy Works Best
Picking between Google and Bing is not as black and white as people think. Sure, Google is the giant; if you want attention, go there. But Bing is not some forgotten relic. It has its perks, especially if you target B2B professionals or niche audiences. Less competition and more trust signals. Sometimes it makes sense. Honestly, going all-in on one and ignoring the other is not a good idea. A solid mix wins.
Navigating all that is hard. That is where the BluShark Digital team steps in. Experts actually get into the quirks of each platform, not just the surface-level stuff. You can crush Google’s Core Web Vitals, or ride Bing’s trust signals to the top, whatever you want.
So do not just throw spaghetti at the wall and hope for clicks; get the experts on your side.
Also Read: Decoding Google Vault Gemma: Has the Privacy Protection Issue Been Really Resolved?
