Modern companies need well-planned video production strategies to expand their reach and attract more clients or customers. As a business, you can produce testimonial videos, training videos, product launch videos, and more. However, there is a right time to invest in each type, even popular ones like brand videos. Brand videos help make customers aware of your business and its offerings. If you know what to convey and to whom, it becomes easier to stand out from your competition. At the same time, video quality has to be excellent. In-house teams may not have all the necessary gadgets and tools to produce the right effects.
If you want to make an impact on your audience within a reasonable budget, professional agencies like Gorilla Creative can help. Their expertise in storytelling and editing will help to elevate your brand video’s message. When should you approach them? Here are some cues.
The perfect time for brand video production
You need these videos to showcase your brand’s uniqueness. For a growing business, videos are a powerful tool to capture the market through a consistent voice. As you stay in the game longer, you want your videos to engage your audience from fresh perspectives. If you know what your company stands for and have real people to support your story, you can consult professional video production agencies to bring it to life. Another approach is to observe rising trends and tactics used in brand promotions. For example, if customers show more interest in seeing your team or behind-the-scenes content, you can create a brand video that captures these signals.
In fact, this option can be considered whenever you reach a new milestone, such as a product launch. The video can showcase the product’s features and the team’s dedication. Anniversaries and user stories also make excellent content ideas for these videos. The video should always communicate something unique and meaningful that resonates with your customers.
The ideal length for a brand video
Timing the video production, as well as the video length, are the most crucial factors. Generally, the most effective brand videos range from 30 to 90 seconds. If you want to capture the attention of fast scrollers or deliver a concise message, a 30-second video can be enough. However, consider investing in a 60- to 90-second video if there is a vital narrative or detailed information to share. Studies suggest that viewers begin to lose interest after about a minute, so it’s best to keep videos under this threshold, especially on social media platforms. Your agency will be able to guide you better after understanding your specific requirements. After all, where you plan to post these videos also matters. On social media, shorter videos tend to perform better, while longer-format videos are more suitable for websites.
