Those unfamiliar with corporate interview video themes might think they are recordings of a candidate’s job interview. On the contrary, these are marketing content focused on an employee or executive discussing the company’s work in an interview style. This approach makes a company look and feel more human by giving a glimpse into its operations. You can rely on this video content strategy to share an important message with your audience. It also offers a great platform to answer any popular questions directly and expand your reach. Studies show that 86% of marketers use videos for their campaigns to achieve better engagement, ROI, and more. You can also create interview videos as marketing material, targeting different themes as needed.
Business introduction
This video can follow a boilerplate-like theme to make new customers aware of your company. It gives them an overall idea about your products and services, business values, and what you do. Many companies invest in this specific theme. How do you distinguish your video quality? Find an expert San Francisco video production agency for help. Their vision and execution can make your content stand out from others. However, asking the right question is essential. Here are a few examples:
- What does your company do?
- What makes it different from others?
- How do you define your business’s values?
- What do you plan to do next for your business growth?
Founder/ CEO story
Make a video about the company’s founders or top executives. The focus can be on why they started the company and how. Their vision and goals can inspire many viewers. Some top-notch media publications have dedicated an entire section to this type of video, where CEOs and founders are asked about their journey. Questions may include:
- What led you to start this company?
- What’s your qualification?
- How did you grow your business?
- What are your moments of pride in business?
Thought leadership
It can also be a good theme for interview videos. Employees and founders can be engaged in these videos to explore a particular topic deeply. However, it must be relevant to the business. These videos help you show your people’s strength, which, in turn, boosts the brand’s reputation. A good videography company can capture compelling and thoughtful themes like what it takes to be a leader. You can ask questions like:
- How do you navigate industry-related challenges or opportunities?
- What are the key industry trends one must watch out for?
- What are the gaps in your sector, and how do you handle them?
- How do you motivate your team?
Customer testimonials
In these videos, a loyal customer can be picked for a brief interview and asked about their experience with a specific product or service. It can become an excellent promotional tool in your hands. Frame your questions carefully. Here is a quick hint:
- What problems did you face before using this product?
- Which features do you like the most and why?
- How do you rate the company’s service on a scale of 1 to 5?
- Would you recommend it to anyone?
After analyzing your requirements, a creative video-making agency can handle all these aspects. At your end, you need to ensure that people are available for the shoot.
Also Read: How Can Interview as a Service Platform Help in Hiring the Right Talent
