Social gaming has been on fire in the US for just over five years now. Specifically, you have to go back to 2020 to pinpoint when the trend started. During the COVID-19 pandemic, “social casinos” suddenly began popping up all across the internet, with some of the big names being Chumba Casino, LuckyLand Slots and a couple of others. This effectively led to an explosion of social gaming — and the trend hasn’t stopped since.
Off the back of this new trend, a company called ARB Interactive decided to throw its hat into the ring. You might not have heard the name before due to it still being a start-up organisation, but ARB Interactive are the ones behind Modo Casino, one of the biggest social casinos currently active in the US. What they’ve done with Modo Casino so far has been nothing short of impressive (this is probably an understatement).
Also known as Modo.us, the site first went live in 2023 and has fast-become one of the social casinos to join. We’re talking tons of games, big welcome bonuses, and a thriving player community. But just how did ARB Interactive disrupt the US social gaming scene with Modo Casino? And is the casino really worth the hype that currently surrounds it? In this guide, we’re going to take a much closer look at things to see what’s behind ARB’s master plan and how they’ve shaken up what was already a booming industry.
The Rise of ARB Interactive
ARB Interactive are one of the relatively new players (pun intended) in the social gaming world. Founded by Patrick Fechtmeyer and Junwei Ye in 2022, the up-and-coming start-up company is focused exclusively on all-things social gaming and has quickly risen to the top thanks to its very own social casino: Modo Casino. From casual players to casino veterans, a huge number of players have signed up with this site since launching in 2023 and it’s now seen by many as one of the “go-to” social casino sites, the type you can truly rely on. This has even led to ARB signing a major deal with BWT Alpine Formula One Team to make Modo its new “Social Casino Partner”, with plenty more similar deals likely to come for the brand in the near future. Simply put, ARB Interactive are making some big moves.
What is Modo Casino?
Modo Casino is a brand-new type of social casino site that uses a unique sweepstakes model. Under this model, players are not allowed to bet real money. Instead, they use Gold Coins and Sweeps Coins. Sure, there are plenty of other social casinos on the market that also follow this concept, but Modo Casino has made sure to go the extra mile by implementing tons of other features, too, driven by the forward-thinking people at ARB Interactive. Here’s a closer look at what we’re talking about.
How Modo Casino Became a Social Gaming Mega-Hit
The past few years have seen lots of social casino operators coming under scrutiny in the US. The likes of High 5, Chumba Casino and Pulsz have all been victims of recent lawsuits, with High 5 alone being ordered to payout $25 million — yep, million — in damages to players. It’s not been pretty to witness, but what’s great about Modo Casino is that it appears to be one of the only unblemished social casinos still standing. If we’re talking trust, user experience and overall quality, Modo Casino continues to hit the ball out the park under the direction of ARB Interactive thanks to its:
Countless Free-to-Play Casino Games
Since launching in 2023, Modo.us has stacked its library with free-to-play casino games, including fan-favourites like Big Bass Bonanza, 3 Hot Chillies and Money Train 3. It’s not just slots, either, with Modo Casino also offering table games like blackjack, roulette, and even poker (it’s quite rare for social casinos to offer poker these days, but Modo has ‘Oasis Poker Classic’ for those who are interested). In a nutshell, ARB Interactive has avoided the trap of only offering one type of casino game, instead opting to offer something for all types of players. From a marketing standpoint, it’s extremely smart.
Ultra-Fast Cashouts
If you speak to any social casino player, the biggest complaint they usually have is slow cashouts. Everyone hates them. With Modo Casino, though, the vast majority of players report being impressed by the ultra-fast cashouts that the site offers when you’re exchanging Sweeps Coins for real money. Basically, you don’t have to worry about week-long delays to get your prizes, which is a major relief. Whew.
Excellent User Interface
Modo Casino has one of those user interface layouts that you can’t help but love. It’s a breeze to navigate your way around the site — which adopts a sort of 1980s-style retro arcade theme — and all of the games have been separated into easy-to-see categories, such as ‘Table Games’, ‘Megaways’ and ‘Live Social Casino Games’. All you have to do is choose the category you’re interested in and you’re good to go. Plus, the user interface stays consistent across any platform you play on, whether it’s PC, mobile or tablet.
Rewards and Promotions
The people at ARB Interactive aren’t stupid: they know what most social casino players want. And what is it? Regular rewards and promotions. For example, anyone who creates an account with Modo Casino can get Daily Bonus Streaks. If a player logs in for 4 days in a row, they’ll receive 10,000 Gold Coins and 0.5 Sweeps Coins. Essentially, the more days you continuously login, the more rewards you can win. Plus, depending on what level you are, there’s even the opportunity to “repair” any streaks you break up to one or two times a month, ensuring you don’t miss out on those all-important rewards.
Responsible Gaming Tools
Impressively, what Modo Casino also does is provide players with responsible gaming tools. You can set spending limits (e.g. $20 a month on coins) and even self-exclude yourself if you feel like you’re playing too much. These tools have yet to be introduced by many of the other social casinos on the internet, so Modo.us is one of the trend-setters in this regard. They’re putting player safety first and it’s great to see.
What’s Next for ARB Interactive?
It’s safe to say that the people at ARB Interactive will be very happy at the moment. Big sponsorship deals are coming through the door, more players than ever are signing up with their social casino and it looks like Modo.us has serious potential to crack the top-5 social casino space in terms of numbers over the coming years. Sure, it’s not quite at Chumba Casino or Stake.us level just yet, but the fact that Modo Casino has come so far in just a couple of years is a huge indicator that it’s on its way to the top. With the social casino market expected to grow to a value of $12.11 billion over the next few years alone, things could be about to get very interesting for this fast-growing social casino.
Also Read; Leadership Lessons from the Gaming Industry: What Businesses Can Learn from Digital Entertainment
