So you have a good-looking website with tons of traffic. But the biggest question is this: does it actually convert? Without conversion, your website’s traffic is nothing but numbers. But once you implement conversion rate optimization best practices, you can turn these numbers into actual revenue.
In this post, we shared tips on how you can maximize your website’s conversion rate potential without having to spend more money. Keep reading and see how these tips can make a difference!
How to maximize your website’s conversion rate
Here are some of the easy ways you can boost your website’s conversion rate:
1. Use clear calls-to-action (CTAs)
Always use concise and action-oriented CTAs to direct potential customers to buy your offer. You should also make your CTA buttons stand out using contrasting colors and placing them above the fold and repeatedly throughout your page.
By making your CTAs easy to find and navigable, customers are more likely to follow through with your desired action.
2. Perform A/B testing
In marketing, you always test your theories – the same goes when boosting your conversion rate. You should test one variable at a time, say your headline, call to action text, or website colors. From there, you can gather data on which version converts more customers.
Make sure you run you’re A/B test long enough to factor in variations in traffic. Also, continue testing and improving your pages based on the data you gather for steady growth in conversions.
3. Improve content quality
High-quality content not only ranks your webpages on search results organically, but it also builds trust and credibility among your site visitors.
Always update your offer and make sure that your copy remains benefit-focused instead of simply listing features. You should also write copy in a simple language that your audience understands.
4. Simplify signup forms
Signup forms are crucial elements of conversion, so make sure that it’s as easy as possible for customers to fill out. Use minimal fields and prioritize essential information, such as name, email, and phone number.
Aside from that, enable auto-fill on your signup forms, so leads can easily fill in all the information needed.
5. Use exit-intent popups
Exit-intent popups are the cards that show up on the screen just as you’re about to leave a page. These popups detect when users are about to exit, allowing you to make another offer that could potentially convert them or keep them on your page.
For exit-intent popups, you can offer discounts, free trials, free consultation, free resource downloads, and so on. Just make sure that your popups are easy to close and the frequency isn’t too annoying for the visitors.
6. Increase page load speed
About 40% of shoppers will abandon a website that takes longer than 3 seconds to load. If your page has the same issue, it’s time to optimize images, minimize CSS and JavaScript files, and use browser caching. All these can help speed up your page load time, so potential customers won’t end up looking elsewhere.
The faster your page loads, the longer visitors stay on your website. It’s also an effective strategy to improve your conversion rates.
7. Optimize for mobile devices
Above all, your website should remain accessible and navigable across screen sizes. Ensure that our web content adjusts smoothly on desktops, tablets, or smartphones, so visitors can take action across devices.
Take note that about 60% of online traffic globally comes from mobile devices. This is why businesses are switching to responsive web designs, ensuring that their customers will have a good mobile experience.
Pro tip: Consider partnering with a digital marketing expert!
Increasing your conversion rate when everything else has failed can be overwhelming. But instead of letting frustration delay your sales, you can partner with a local digital marketing company. This way, you’ll have a specialist to audit your website and provide recommendations for improvement.
In short, you can focus on serving new customers while a digital marketing expert drives more leads to your business!
Also Read: 10 Best AI Search Optimization Agencies
