Do you know that Google updates its algorithms about 1000 times a year? 

These updates mean that your SEO strategies and their results will change. The results can help you rank higher or could bring your rank down. 

The only way to know if your SEO strategies will bring you results or not is to check and understand what SEO updates mean for you. 

Understandably, you could have trouble figuring out what SEO updates mean for your website. But why struggle with that when you can always hire trusted SEO services in New York from market leaders? 

Outdated SEO Strategies: What are They and How do they Affect you?

Before we get into how you can use an SEO service provider to fix performance issues, you should know what outdated strategies are and how they affect you. 

In the simplest definitions, outdated SEO refers to SEO that just won’t convert or rank your website. Instead of having a positive effect, these drag your website’s ranks down. If you let it be as it is, you’ll end up with a website that is difficult to save once your rank drops. In the long run, your business will suffer along with your credibility. 

Here’s what outdated SEO strategies include: 

• Over-reliance on keyword-heavy blogs without any informative bits. 
• Using keywords that are too broad for their website. 
• Not paying attention to the backlink quality. 
• Not performing audits for the website.
• Ignoring technical SEO. 
• Focusing only on traffic, not relevant traffic. 

How is it affecting your website?

Let’s be real, outdated SEO is simply dragging you down. These SEO techniques may have worked in the past, but not anymore. If you practice these without updating your knowledge, you’re doing more harm than good because these techniques will sink your website before you know it. 

Still using outdated SEO techniques? Here’s what to expect: 

• Your website is missing out on the first-page ranks. 
• Lowers your credibility. 
• Reduced user engagement. 
• Attracts penalties from search engines. 

Want Better Results? Skip Outdated SEO and Do This Instead

While you’re still deciding what to do, your competitors are most likely working on their strategies and updating them according to Google algorithm updates right now. Don’t wait for them to outrank you; start working on your SEO right now. 

The best way to ensure your website performs and brings you the results you want is to understand what search engines value. Here’s a list to help you out: 

1. Skip keyword stuffing, it is killing your website. Write informational content. Fresh and informative content for your website is an absolute necessity. All SEO is for nothing if you don’t regularly populate your website with content.
   Think of how-tos, listicles, comparisons, and discussions about topics worth talking about. These will attract backlinks naturally, which is a great advantage. It will also improve your domain authority.  
   
2. It is not about just keywords, it is about the right keywords. Have a great keyword strategy so that you can choose the keywords that work just right for you.
   Focus on search intent, not just volume. Choose the keywords that connect with your content as well as the users.
   
3. Optimizing your website is more than content and web pages. Think of the flow of your website, sitemaps, and mobile-friendliness. Without technical SEO, your website’s performance will not improve.
   
4. Backlinks are important. Search engines have become smarter at catching backlinks that are built solely for the sake of boosting your ranks and devaluing them. Natural backlinks from credible sources are valuable.
   
5. Don’t let slow and chunky websites drive your visitors away. Optimize your website for speed while focusing on the customer’s journey. While you’re at it, don’t forget to optimize the layout and mobile usability. 

Business owners can’t keep up with the latest updates and then make the changes because they have a business to run, teams to manage, and multitask. And even if you do, chances are you’d be late to that party, which is why you should let the pros handle SEO for your website. Experts navigate SEO challenges and updates easily. 

As a business owner, the most you can do is understand the basics and keep up with some updates while looking for an SEO expert. Knowing some basics will make the process of finding the right agency easier. This will help you to understand whether the agency uses natural methods or not.

Dominate SEO with Blurn’s Growth-focused SEO Services

Feeling stuck with SEO? Outdated SEO is most likely the reason why your website is not performing the way you want it to. Instead of doing what you’ve been doing and damaging your website further, choose to work with a trusted and growth-focused provider for SEO services in New York. 

For the past 15 years, Blurn has worked with multiple businesses, including many international brands like Louis Vuitton, to reach their goals. The Blurn team is knowledgeable and skilled, which is why their strategies bring you quick results. 

Blurn understands your business model and your goals first. This helps the team to create a strategy that will guarantee results. The team ensures that these goals are growth and revenue-focused for your business. 

Don’t let outdated SEO techniques hold you back; let Blurn handle SEO for you. Skip the guesswork by hiring the Blurn team by using the information on their “Contact Us” page. 

Also Read: What Is SEO for Contractors and How It Helps Grow Your Business Online