You have a valuable product or course to sell, and you’re stuck on how to monetize it. The key? Choosing the right platform that can turn web visitors into buyers, increasing business revenue to record-breaking numbers.
When comparing ThriveCart and Kajabi, consider how their differences impact costs, growth speed, and profit from each sale.
This is a clear breakdown of what you should consider when choosing between ThriveCart and Kajabi.
What Each Platform Is Built To Do
ThriveCart and Kajabi both help you sell online courses, but they have different approaches. If you’re torn in the Kajabi vs ThriveCart dilemma, here’s what sets them apart:
ThriveCart
ThriveCart is a cart and checkout optimization platform that helps you maximize your conversions. It offers checkout pages, one-click upsells, order bumps, subscription billing, and affiliate management in one dashboard, making it perfect for online business owners who have or plan to create a website and add a high-converting checkout platform on top.
Kajabi
Meanwhile, Kajabi is a premium all-in-one platform for course creators. It offers course creation, email marketing, membership sites, landing pages, a website builder, and sales pages in one place. You can manage everything related to your course business in a single dashboard.
Pricing: The Number That Changes Everything
Kajabi and ThriveCart pricing aren’t similar. Here’s how they differ:
ThriveCart offers a structured, one-time payment of $495 for its basic plan. You don’t need to worry about recurring fees. You can also optionally upgrade to a higher tier for $195-$295, paid one time. This structure can be ideal for small business owners or solo creators who are conscious of their cash flow.
Kajabi’s pricing starts at $179/month for the Basic Plan. Growth is $249/month, and Pro is $499/month. Annual billing (divided into monthly payments) is $149, $199, and $399, respectively.
Checkout and Sales Features
This is where ThriveCart stands out. Its checkout experience includes conversion-optimized checkout pages. It also has one-click upsells, order bumps, call-to-action buttons, and support for various payment gateways, including buy now, pay later via Stripe, to help increase cart conversions.
Other ThriveCart features include:
- Checkout page A/B testing.
- Drag-and-drop builder to create checkout pages.
- Affiliate program management.
- Subscription management.
- Advanced automation triggered by customer behavior.
- Third-party integrations with PayPal, Stripe, Zapier, and other major email platforms.
Kajabi also offers order bumps, one-click upsells, and downsells, but ThriveCart offers a more comprehensive set, making it a better choice than Kajabi.
Course Creation and Content Delivery
You can do these in Kajabi:
- Build and deliver online courses, podcasts, coaching programs, and membership sites with a website builder, pipelines, and email marketing tools.
- Use one login for everything you need to run your business.
On the other hand, ThriveCart lets you:
- Add student tagging, course bundles, and custom domains.
- Prioritize a superior checkout experience at every stage of the sales process when selling digital products.
ThriveCart Learn, the platform’s built-in learning management system, gives you access to membership features, drip content, and gated modules.
Marketing Tools and Automation
Kajabi has a full suite of email marketing tools, marketing automation, and pipeline builders. It’s a more self-contained platform for creators who manage their entire marketing strategy in one dashboard.
On the other hand, ThriveCart works with the best email marketing platforms instead of replacing them. The platform’s automation tools, such as tags and webhooks, are triggered by purchase behavior and connect directly to your tools through third-party integrations.
Which Platform Is Right for Your Business?
Choose ThriveCart if:
- You need a user-friendly checkout and funnel system that you can pay for once.
- You prioritize conversion optimization and affiliate management.
- You need features to manage digital products and run sales funnels without leaving the platform.
Get Kajabi if:
- You want a single platform to handle courses, community, website, and email.
- You want to pay recurring fees and get a consolidated experience.
- You want pipeline-based marketing automation for your online business.
Final Notes
Choosing between ThriveCart and Kajabi boils down to your business goals. Both have features that can help your business run smoothly and bring more revenue. You need to go over the features of each platform and choose the one that you think can benefit your business at the moment.
